We know how important a well-structured website is. But simply launching a site isn’t enough. Regular updates and maintenance are crucial to ensure your site runs like clockwork.
Just like any vehicle, websites require maintenance to work properly. Proper website maintenance helps improve security, attract more visitors, increase returning traffic, and more. I’d like to share a few key reasons why I believe maintaining a website is important.
Improving security
Security is the main reason why website maintenance matters. If your organization uses a content management system (CMS), you need to make sure your site receives software fixes and security updates on time. Failing to do this gives attackers an opportunity to steal data from your website.
Increasing website traffic
To provide search engines like Google with high-quality content, you need to keep improving your website’s rankings — search algorithms and requirements evolve constantly. Higher rankings increase your site’s visibility, which raises the chance your content appears in search and helps you reach a larger audience for relevant keywords. Regular updates, fixing broken links, removing duplicate pages, and refreshing content help attract both new visitors and people who have already been on your site.
Optimizing content for visitors
Regular content updates, such as:
- upcoming events;
- image galleries;
- a blog
help your audience understand who you are and what you do.
Engage with your audience by adding important elements such as a newsletter signup form and social media icons that link to your organization’s profiles.
An optimized website helps promote your brand. Remove outdated information and add relevant updates.
Run a website audit to track issues and errors.
Practice shows you should do this regularly. Website maintenance is important for organizations of all sizes.
Regular maintenance improves performance and provides a safe, reliable environment for your visitors.