SK Marketing plans and manages paid social campaigns in Meta Ads (Facebook and Instagram), TikTok Ads and LinkedIn Ads. We start with the business goal, research the product and audience, test creatives and connect campaign data with web analytics to measure leads rather than clicks alone.
We define the objective, lead economics, geography and audience segments first. Then we select the platform and build a focused test plan for the available budget.
After launch, we review CTR, cost and lead quality, refresh ad combinations and scale only the campaigns supported by reliable data.
Leads from ads
+47%
Strategy + creatives + retargeting • Meta + TikTok with GA4 and CRM-based tracking
Case
We analyzed the niche and audience, built a media plan, prepared creatives for Meta and TikTok, and set up conversions in GA4. We launched retargeting, ran A/B tests, and reduced cost per lead.
Services
We cover the full paid social cycle: audience research, offers, creative tests, conversion checks, CPL optimisation and reporting on lead quality.
We review the offer, landing pages, previous campaigns and the user path to enquiry. This reveals issues that could spend budget without producing useful leads.
We segment demand, choose Meta Ads, TikTok Ads or LinkedIn Ads and allocate the test budget across audiences, formats and funnel stages.
We prepare copy and visual hypotheses for feeds, Stories and Reels. Every creative is matched to a segment, objective and relevant landing page.
We check Meta Pixel, website events and UTM capture, then connect GA4 and CRM data where available. Server-side tracking is assessed for more complex setups.
We launch campaigns, monitor spend and learning, and compare audiences, offers and creatives. Weak combinations are paused and budget moves to the stronger ones.
We re-engage visitors and warm audiences, expand proven segments and raise budgets gradually to keep the cost per result under control.
Pricing
The scope depends on the number of platforms, creative volume and analytics complexity. We agree the deliverables before launch; media spend is billed separately.
Starter
$200 / month
Popular
$600 / month
Business
$1 200 / month
Media spend is not included in the service fee. We recommend a test budget after reviewing the market, geography, expected action cost and the amount of data needed for a sound decision.
SK Marketing treats advertising as a connected system: offer, audience, creative, reliable measurement and lead-quality feedback.
Paid social advertising starts with diagnosis, not the launch button. We check whether the offer and landing page are ready, define the campaign objective and agree what qualifies as a useful enquiry.
Our core platforms are Meta Ads, TikTok Ads and LinkedIn Ads. We treat Google Ads as a separate search channel and add it when it supports the wider customer-acquisition strategy.
Before spending the main budget, we test events, UTM tags and enquiry capture. Our guide on checking Google Ads and GA4 conversions explains why a recorded click does not prove a successful advertising result.
Management may include:
Watsons, Basket Farm Grupp, UsJunkCars, Jose Amorales, Federation of Housing and Utilities Employers of Ukraine and more trust us with targeted ads.
E-commerce, SaaS, B2B, and local brands share their experience: we manage content, refresh sites, implement SEO, and provide transparent reporting.
Product and campaign audit, audience segmentation, strategy, media plan, creative hypotheses, ad-account setup, launch, retargeting, optimisation and reporting. We agree the exact scope before work begins.
Our main focus is Meta Ads for Facebook and Instagram, TikTok Ads and LinkedIn Ads. We select platforms according to the product, geography, audience behaviour and available budget.
The service fee depends on the number of platforms, campaigns, creatives and analytics depth. Media spend is separate. Before launch, we agree the fee, test budget and decision metrics.
Enquiries may appear soon after launch, but decisions require enough data. Timing depends on budget, expected lead cost, audience size and sales cycle. Until then, we validate tracking and use intermediate signals carefully.
We compare ad-platform events with GA4 and actual enquiries. When a CRM is connected, we analyse the lead source, status and outcome. This helps optimise campaigns for useful enquiries rather than a formal conversion count.
Guides to channel selection, conversion validation and related SK Marketing services.
Share the product, geography, average order value and current advertising data. SK Marketing will review the starting point and recommend a paid social launch or recovery plan.
A website or product-page URL is enough for an initial review. Ad-account and analytics access will only be needed after the scope is agreed.
