Blog
News about Google Search, Google Ads and analytics that directly affect SEO and performance marketing.
We break down changes in the SERP, advertising policies and measurement tools so you can adjust your promotion strategy in time.
Search Live makes Search conversational with voice, camera, and real-time follow-up prompts. Google is rolling it out across AI Mode countries and languages, including Ukraine. In the article, we break down how user behavior is changing, why structured content matters more, and what to update on your website now.
5 Feb → 27 Feb
Rollout completedGoogle confirmed the Discover update timeline: launch on February 5, 2026 and rollout completion on February 27, 2026. We break down how to evaluate drops and growth in Discover correctly after the update.
Preferred Sources for Top Stories, subscription links in Gemini, more contextual links in AI Mode, a faster Web Guide, and new publisher partnership pilots. Here’s what changes and what it can mean for websites.
Google clarified its rules for gambling projects: sweepstakes and social casinos can no longer be certified, even when positioned as “entertainment only”. The article explains the new requirements, key restrictions and how they may impact existing and future campaigns.
An overview of the March core update: which types of websites lost visibility, which signals became stronger, how traffic was redistributed and what you should review in content, technical setup and link profile after the rollout.
