Основная задача - Is the analysis of statistical data to make the best decisions, improve business efficiency and increase profits.
Web analytics services provide comprehensive solutions for data analysis, site optimization and business efficiency. Using modern tools and techniques, Web analytics Helps to identify key trends, improve the usability of the site and increase conversion.
This helps to configure data collection, integrate analytical tools with other systems, track key metrics and receive detailed information for making strategic business decisions.
Recommended for companies that want to collect data about visitors and their actions.
This allows you to identify bottlenecks in navigation, analyze behavior at different stages of interaction with the site, improve the user path and significantly increase conversions.
Recommended to improve the usability of the site.
This helps to simplify data analysis through visualization, track the dynamics of key indicators in real time and make informed, timely decisions to achieve strategic goals.
Recommended for monitoring key indicators.
This process helps to measure the achievement of goals, analyze the effectiveness of different traffic sources, optimize advertising campaigns and increase ROI by fine-tuning events.
Recommended for assessing the effectiveness of marketing strategies.
This helps to identify the most effective channels, conduct an in-depth analysis of their effectiveness, redistribute budgets and improve the strategy of attracting the audience to improve marketing effectiveness.
Recommended for companies that want to understand where their audience comes from.
This process helps to understand your audience more deeply, identify its needs, set up more accurate targeting and significantly increase user engagement through a personalized approach.
Recommended for marketing personalization.
Google Analytics 4 is a tool for analyzing user behavior on the site. Allows you to track traffic, interaction with content and conversions.
Google Search Console is a tool for analyzing and improving the visibility of the site in the Google search engine. Helps to track keyword positions, fix indexing errors and improve SEO.
A tool for analyzing user behavior on the site (click maps, heat maps). Allows you to improve the usability of the site and optimize the sales funnel.
Google Tag Manager is a tool for managing tags on the site without the need to edit the code. Simplifies the configuration of analytics, events and conversion tracking, integrates with Google Analytics and other platforms.
A general analysis of the market situation is carried out. Based on the data on the work of competitors, a further work plan and the main advantages of the customer are built, which can be managed during advertising campaigns
All client accounts, links, labels and tags are audited. The obtained data on advertising campaigns are studied, recommendations for maintaining an analytics account, an advertising account and adjusting the settings of advertising campaigns are drawn up.
A comprehensive configuration of advanced e-commerce is being carried out. This allows you to track the user's behavior on the site and his interaction with the product in order to build the most effective way to purchase in the future. After the analysis, we develop a technical specification for the implementation of the necessary edits, tags, make a list of additional settings.
I can't help but leave a positive review for Sergey Kozlov and his SK-SEO team for their comprehensive approach to business. I recommend them for cooperation!
I rarely leave reviews, but now I really want to do it! It is difficult to find a specialist with whom it is easy, clear, fast and with humor...
Sergey, thank you for the excellent work and assistance to our company. We will definitely recommend you to everyone…
We worked with Sergey not for long, but fruitfully. In half a year of work - he created the SMM department, trained the staff, set up the work of the department. All the tasks agreed upon in the contracts were completed.
Thank you very much) they gave a free and detailed consultation. They helped a lot)
I really enjoyed working with Serhiy. He is a great specialist and a very nice person.
I would like to express my gratitude for the work on SEO promotion! The site began to occupy leading positions. It got to the top in 7 months, with no small competition.
We have been cooperating for more than 3 years, the guys are professionals!
Great guys! We liked everything very much, we will try to contact you again.
Many thanks to Sergey Kozlov for the quality work, for the individual approach. Cooperation and work at the highest level! Success and prosperity!
At the first stage, it is necessary to determine which questions you need to get answers to and which metrics to track. Together with our specialist, you define the tasks and draw up a work plan.
Then the tools are selected to achieve the goal. Tools and approaches may vary depending on the complexity of the task and the scale of the project. In most cases, a popular analytics system is used:
Google Analytics
After determining the monitored metrics and data sources, you need to configure the reporting system. To do this, you need reports reflecting the metrics you are interested in.
After setting up the site analytics, you get reliable information.
Checking GUA and GA4 account settings if they already existSetting up goals in Google AnalyticsConfiguring the connection between Google Analytics and Google AdsConfiguring data import from advertising systemsInstallation on Facebook PixelSetting up the transmission of events in Facebook PixelConnecting reports on demographics and interest categoriesChecking the correctness of tracking target actionsConfiguring call tracking using the call tracking serviceSetting up site and CRM system integrationData visualization in Google Looker Studio
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