Analytics & attribution

Web analytics

We set up GA4, Tag Manager and end-to-end conversion tracking: capture goals, connect ad accounts and turn data into decisions. Works for eCommerce, B2B and content projects.

  • Goals and events in GA4/GTM
  • Conversions and dashboards in Looker Studio
  • Integrations with Google Ads, social ads and CRMs

What’s included?

Building a data collection system: auditing current trackers, implementing events and conversions, verifying accuracy and testing. We make the numbers clear and ready for business decisions.


We dig into traffic sources, campaign efficiency and usability. Starter package from $500: audit, events configuration and baseline reports included.

Work format

Starter web analytics package from $500

We audit your current setup, configure GTM/GA4, outline goals and validate data accuracy. We link ad platforms, build dashboards and give your team clear instructions.

  • 7 days for the basic launch
  • 10+ key conversions
  • 1 Looker Studio dashboard
Request analytics setup

What we do

Core areas of web analytics

We build analytics as a system: collect clean data, connect traffic sources, set up attribution and deliver dashboards your team understands.

GA4 / GTM

Analytics setup

We audit installed trackers, configure events and goals, enable enhanced eCommerce and test data accuracy end-to-end.

  • Audit of existing tags and markup.
  • Events, goals and Enhanced eCommerce configuration.
  • Debugging and validating every data point.
Conversions

Goal tracking & attribution

We define key events, map funnels and connect ad platforms so you see the contribution of every traffic source and manage budgets confidently.

  • Conversions from Google Ads, social ads and CRMs.
  • Call tracking and offline conversions.
  • Shared QA checklist for every event.
Reports

Dashboards & insights

We consolidate data in Looker Studio, visualize funnels and user journeys, surface growth hypotheses and log results in clear reports.

  • Looker Studio with key KPIs and conversions.
  • Audience segments and user paths.
  • Regular summaries and growth hypotheses.

Our clients

Watsons, Basket Farm Grupp, Jose Amorales, Yuriya Pharm, Vitagro, Clear Energy and others trust us with analytics, so they see channel performance and move marketing budgets confidently.

Basket Farm Grupp

Client reviews

E-commerce, SaaS, B2B, and offline brands share how we work together: a full-stack marketing approach (site + SEO + Google Ads) plus transparent analytics keeps lead growth on track.

Ihor Tsoi

Google Maps

Working with Sergey was incredibly productive and pleasant. He showed great professionalism and deep marketing expertise, which helped our business a lot.

Web analytics FAQ

Common questions: what the starter package includes, which tools we use and how long setup takes.

How much does setup cost and what’s included?

The starter package begins at $500. It covers an audit of existing trackers, GA4 and GTM setup, goals and events, enhanced eCommerce (if needed), QA and one Looker Studio dashboard. Call tracking and CRM connections can be added.

Do you still work with Universal Analytics?

GA4 is event-based and gives clearer attribution. We set GA4 as the primary system, migrate key goals from Universal Analytics, store historical data and prepare comparisons if you need them in reports.

How long does launch take?

Basic setup takes 7–10 days: audit, events, testing, dashboard. If server-side GTM, complex integrations or custom funnels are needed, we agree a separate plan (usually up to 2–4 weeks).

Which tools do you use besides GA4?

We work with Google Tag Manager, Google Search Console, Hotjar, Looker Studio, call tracking and CRMs. We import ad spend and social pixels so you see the full picture.

Why us

Why companies choose our analytics

We align data collection with business goals: you see real conversions, the contribution of each channel and where to optimize. Same logic as the source service page: tailored approach, transparent setup and reports you can read.

We pull data from Google Ads, social platforms, search and CRMs, connect sources and validate accuracy. The team updates playbooks regularly and tests solutions on real projects.

We share QA checklists and ready dashboards so marketing and leadership rely on numbers, not assumptions.

What web analytics gives you

Analytics turns raw data into clear stories: you see how users move through the site, which campaigns drive revenue and where conversions drop.

We connect GA4, Tag Manager, Search Console and other tools to collect clean data from every channel. We set up eCommerce and funnels to understand the user journey and growth points.

We lock in goals, link ad accounts, pass offline conversions and build Looker Studio reports. We validate settings and explain how to read the numbers.

We deliver QA checklists and recommendations, clearly showing which hypotheses to launch and which changes will have the biggest impact.

What we monitor:

  • User actions and UX bottlenecks;
  • Goals, events and eCommerce in GA4/GTM;
  • The most profitable traffic sources;
  • Reducing CPA through accurate attribution;
  • Integrations with ad platforms, pixels and CRMs;
  • Regular dashboards and alerts on key metrics.

Contact now

Choose a channel and let’s discuss your analytics tasks. We reply during business hours and capture agreements and the rollout plan in our CRM.

Share access to the site, GTM/GA and CRM — that lets us set up goals faster, test events and assemble the dashboard.

  • Phone: +38 063 737 68 68
  • Kharkiv: Heroiv Kharkova Ave, 199D
  • Kyiv: Kozhemyatska, 10
  • Krakow: Koszykarska, 22A