Audience and niche research
We study your product, goals, and audience behavior, review competitors and demand, and collect insights for targeting.
- Buyer personas and look-alike seed segments.
- Hypotheses for triggers and offers.
Paid social ads
Targeting specialist services
Targeting specialists plan and optimize ad campaigns to reach the right audience and drive conversions. We run ads in Meta (Facebook, Instagram), TikTok, LinkedIn and Google Ads, managing creatives, audiences and analytics.
- Strategy and media plan
- Meta Ads, TikTok Ads, LinkedIn Ads, Google Ads
What does a targeting expert do?
We build a tailored targeting strategy and choose audiences for your goals and product.
We create and optimize campaigns, test creatives, improve ROI, and prepare reports and recommendations. We pair this with analytics to quickly scale what works.
Leads from ads
+47%
Strategy + creatives + retargeting • Meta + TikTok with GA4 and CRM-based tracking
Case
Targeted ads for lead generation
We analyzed the niche and audience, built a media plan, prepared creatives for Meta and TikTok, and set up conversions in GA4. We launched retargeting, ran A/B tests, and reduced cost per lead.
- −22% cost per lead (CPL)
- +38% CTR after creative tests
- 3 platforms: Meta, TikTok, Google
Services
Targeting services
We build strategy, select audiences, craft creatives, and launch ads to bring in qualified leads with better ROI.
Strategy and media plan
We select platforms (Meta, TikTok, LinkedIn, Google), ad formats, budgets, schedules, and KPIs.
- Prioritized channels and formats.
- Test plan and retargeting flows.
Creative production
We write copy and design visuals, adapt for feeds, Stories, and Reels, pick UTMs and landing pages.
- Creatives for cold and warm audiences.
- Landing page checklist for conversions.
Campaign setup and launch
We assemble campaigns, set objectives (conversions, leads, traffic), configure pixels and events, connect GA4 and CRM.
- Geo, demo, and behavioral targeting.
- Retargeting for visitors and abandoned carts.
Optimization and A/B tests
We track CTR, CPL, and ROAS, pause weak combos, test offers and creatives, and reallocate budgets.
- Weekly reports and recommendations.
- Lower cost per result and more leads.
Analytics and scaling
We prepare clear reports, connect ad platforms with GA4 and CRM, and scale winning campaigns.
- Cross-channel attribution and insights.
- Growth plans and new segments.
Pricing
Targeting packages
Choose a fit for your goals: fast start, ongoing optimization, or scaling across multiple platforms.
Starter
START
$200 / month
- 1 platform (Meta or TikTok) and 2–3 campaigns.
- Baseline audience research and targeting.
- 3–4 creatives, retargeting launch.
- Weekly report and tips.
Popular
PERFORMANCE
$600 / month
- Up to 2–3 platforms (Meta, TikTok, Google).
- Full media plan and A/B creative tests.
- Retargeting + look-alike segments.
- Reporting in Looker Studio with GA4.
- GA4 reporting and CPL optimization.
Business
SCALE
$1 200 / month
- Multiple platforms + retargeting funnels.
- Custom creative concepts.
- Looker Studio dashboards + cross-channel analytics.
- Cross-channel analytics and revenue reports.
- Scaling and campaign automation.
Ad spend is calculated separately and depends on goals, platforms, and campaign duration. We’ll suggest an optimal budget.
What’s included in targeting services
Setup and optimization of social ads, audience selection, creative testing, and clear reporting.
A targeting expert builds ad campaigns for maximum efficiency and precise audience fit. The goal is to capture potential customers’ attention and drive them to buy.
SK marketing designs the strategy, selects audiences, creates and optimizes campaigns in Meta, TikTok, LinkedIn, and Google Ads. We track CTR, CPL, and leads, adjust creatives and offers to increase ROI.
We provide clear reports and recommendations, connect GA4 and CRM for transparent analytics and future growth.
Our services include:
- Targeting strategy development.
- Audience selection and look-alike segments.
- Campaign creation and optimization in social ads.
- Analysis and adjustments to improve efficiency and ROI.
- Retargeting and performance reporting.
Our clients
Watsons, Basket Farm Grupp, UsJunkCars, Jose Amorales, Federation of Housing and Utilities Employers of Ukraine and more trust us with targeted ads.
Client reviews
E-commerce, SaaS, B2B, and local brands share their experience: we manage content, refresh sites, implement SEO, and provide transparent reporting.
FAQ
What’s included in targeting work?
Niche and audience research, strategy, creative production, ad account setup, campaign launch and optimization, reports and recommendations.
Which tools do you use?
Meta Ads, TikTok Ads, LinkedIn Ads, Google Ads, GA4, Canva, SEMrush, and Hotjar — for targeting, analytics, and creative improvements.
What affects the price?
Number of platforms, campaign scope, funnel complexity, and optimization frequency. Ad budget is separate from service fees.
When will we see results?
First leads and CPL improvements usually appear within 2–4 weeks after launching test campaigns and A/B creative tests.
Can you set up retargeting?
Yes. We build retargeting for site visitors, carts, and CRM audiences, set up pixels and conversions to measure results accurately.
Contact us
Let’s discuss goals, budget, and platforms, prepare a media plan, and launch tests. We move fast and log agreements in CRM.
Prepare ad account and analytics access — we’ll launch faster.
- Phone: +38 063 737 68 68
- Kharkiv office: 199D Heroiv Kharkova Ave.
- Kyiv: 10 Kozhemyatska St.
- Krakow: Koszykarska, 22A