Targetologist — targeted advertising specialist, who develops and optimizes advertising campaigns on the Internet in order to achieve maximum efficiency and target a specific audience. The main task of the targetologist is to attract the attention of potential customers interested in a product or service and encourage them to buy.
Our team of professional targetologists is ready to help! We specialize in accurate advertising targeting to deliver your message directly to your target audience.
Uses information about age, gender, marital status, education and other demographic data to customize ads for the most suitable audience. This helps to reach users whose interests and needs may coincide with the offer.
More
Used by businesses that operate in a certain region or city, for example, restaurants, cafes, delivery services, as well as travel companies focused on travelers in specific locations.
More
Companies that analyze user behavior, such as online stores or service booking platforms, use this type of targeting to show personalized offers.
Interest targeting focuses on users who have demonstrated certain interests through likes, subscriptions or interaction with content. This helps to show ads to those who are already interested in certain topics.
This type of targeting is especially useful for companies offering premium products, such as cars, real estate and luxury goods, or vice versa - budget solutions.
Ideal for companies advertising products or services in the context of certain content, such as online media, educational portals or news sites.
Effective for online stores, booking services or subscription services that return users who have not completed the purchase or interaction with the site.
Suitable for businesses whose activity depends on the time of day, such as restaurants, cafes, bars and delivery services that attract customers to certain time windows.
Effective for companies focused on values and beliefs, such as eco-products, brands that care about the environment, or companies that promote a healthy lifestyle.
Google Ads is a universal platform for advertising in the Google search engine, YouTube and partner sites. Suitable for a wide range of advertising campaigns thanks to flexible targeting settings.
Meta Ads is a popular tool for targeting in social networks. Allows you to segment the audience by interests, geography and behavior, which makes it effective for a variety of niches.
LinkedIn Ads is a professional-oriented B2B advertising platform. Used to promote services, products and events in the business environment.
TikTok Ads is a platform for brand promotion among the youth audience. Requires a creative approach for successful user engagement.
Google Analytics 4 is a tool for analyzing traffic and user behavior on the site. Allows you to track interaction with content and the effectiveness of advertising campaigns in detail.
Canva is a convenient tool for creating visual content. Suitable for both beginners and professionals, providing templates for quick creation of creatives.
SEMrush is a comprehensive solution for analyzing keywords, trends and competitors. Helps to improve SEO and plan successful advertising campaigns.
Hotjar is a service for analyzing user behavior on the site using click maps and heat maps. Allows you to optimize user experience and conversions.
We conduct research of the target audience, determine its needs, problems and behavior.
We develop a strategy consistent with your goals and budget.
We create creatives, select audiences and launch campaigns with accurate targeting.
We analyze the results and improve the ads to reduce the price for the result.
I can't help but leave a positive review for Sergey Kozlov and his SK-SEO team for their comprehensive approach to business. I recommend them for cooperation!
I rarely leave reviews, but now I really want to do it! It is difficult to find a specialist with whom it is easy, clear, fast and with humor...
Sergey, thank you for the excellent work and assistance to our company. We will definitely recommend you to everyone…
We worked with Sergey not for long, but fruitfully. In half a year of work - he created the SMM department, trained the staff, set up the work of the department. All the tasks agreed upon in the contracts were completed.
Thank you very much) they gave a free and detailed consultation. They helped a lot)
I really enjoyed working with Serhiy. He is a great specialist and a very nice person.
I would like to express my gratitude for the work on SEO promotion! The site began to occupy leading positions. It got to the top in 7 months, with no small competition.
We have been cooperating for more than 3 years, the guys are professionals!
Great guys! We liked everything very much, we will try to contact you again.
Many thanks to Sergey Kozlov for the quality work, for the individual approach. Cooperation and work at the highest level! Success and prosperity!
The goal of our work is to create and implement a strategy of targeted advertising to achieve maximum effectiveness of advertising campaigns. This will attract the attention of the target audience, significantly increase the number of high-quality requests and conversions on your website or application. As a result, you will get an increase in income by attracting new customers and increasing the loyalty of existing ones.
The project is evaluated individually, taking into account the specifics of your business, target audience, competitive environment and your marketing goals. The price of the service depends on the volume and complexity of the work, as well as on the selected advertising platforms.
The budget for advertising in social networks is not included in the cost of services and is calculated separately. The size of the budget depends on many factors, including campaign goals, target audience, competitiveness and duration of the advertising campaign. At the initial stage of work, the budget is determined together with the client, based on preliminary goals and objectives.
Payment for services is made by prepayment after signing the official contract and invoicing. This guarantees both parties a clear understanding of the terms of cooperation and obligations.
Target audience analysisPlanning advertising campaignsCreation of advertising contentTargeting settingsLaunch and management of advertising campaignsAnalytics and optimizationReporting
Millions of users interact with content every day, share experiences, and express their opinions about products and services, creating both positive and negative effects for companies.
Sergey Kozlov
Geographic targeting (or geotargeting) is an advertising technique in which ads are directed at users in a specific geographic region
Sergey Kozlov
Public opinion is a powerful and multifaceted factor that significantly affects our perception of the world, our decisions, and our behavior.
Sergey Kozlov