PPC specialist services

About the service

Setting up and maintaining advertising in search engines

PPC specialist services are professional setting up and advertising in search engines such as Google Ads. The main goal is to increase traffic, attract new customers and increase sales using effective contextual advertising tools.

What is included in the PPC specialist services?

Product analysis: collection of information about the advertised product and target audience.
Selection of key queries: drawing up an up-to-date list of keywords and negative keywords.
Creating ads: writing conversion texts, setting up extensions.
Targeting settings: audience selection, geolocation and display time.
Development of advertising strategy: definition of resources for display, formats and visual design.
Campaign optimization: testing, performance analysis, making changes to improve results.

Order the services of a PPC specialist to make the most of your advertising budget and achieve a steady increase in conversions.

Brands

Our clients

Contact us for a free consultation

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Types of services

Types of PPC specialist services

Setting up advertising campaigns

This includes detailed study of the campaign structure, creation of attractive ads, selection of high-conversion keywords, setting up accurate audience targeting and budget optimization to achieve maximum ROI. This approach provides a fast inflow of targeted traffic.

Recommended for businesses that want to quickly attract the target audience.

Детальніше

Optimization of existing campaigns

This process includes in-depth analysis of current campaigns, identification of weak links, improvement of targeting, redistribution of the budget to the most effective channels and optimization of ads to significantly increase conversions.

Recommended for companies that want to reduce costs and improve performance.

Setting up retargeting

This helps to conduct a detailed analysis of competitors' strategies, identify their key advantages and disadvantages, identify successful approaches and adapt them to create competitive advertising campaigns.

Recommended for creating an effective advertising strategy.

Competitor analysis

Recommended for creating an effective advertising strategy.

Creating a media plan

This process includes careful planning of all stages of the advertising strategy, selection of the most effective advertising channels, definition of clear goals and KPIs, as well as forecasting possible results based on analytical data.

Recommended for companies that want to get a clear structure of actions.

Analytics and reporting

This helps to conduct a detailed analysis of advertising campaign data, identify strengths and weaknesses, adjust the strategy based on analytics and continuously increase the return on investment through accurate decisions.

Recommended for monitoring the effectiveness of advertising.

Детальніше

Promotion tools

Tools used by PPC specialist

Google Ads

Universal platform for advertising in search, on YouTube and partner sites. Suitable for work in any European market.

Meta Ads (Facebook и Instagram)

A popular targeting platform in Europe. It is easy to segment the audience by interests, behavior and geography.

LinkedIn Ads

Effective for B2B advertising. Focused on professionals in the UK, Germany and other European countries.

TikTok Ads

Perfect for the youth audience. It is popular in European countries, such as France, Germany, Great Britain.

Stages of work

Stages of work of a PPC specialist

1. Planning and research

At this stage, a market analysis is carried out, the target audience and competitors are studied. Keywords and phrases for advertising campaigns are determined, advertising messages are compiled, advertising platforms are selected (e.g. Google Ads, Bing Ads, social networks).

2. Launching and managing campaigns

At this stage, advertising campaigns are configured and launched in the selected systems. The PPC specialist creates advertisements, sets up rates, budgets and targeting, and monitors the compliance of advertising with the established rules and requirements of the platforms.

3. Analysis and optimization

After launching campaigns, it is important to regularly analyze their effectiveness: track CTR (click-through rate), conversion, ROI (return on investment) and other important metrics. Based on the received PPC data, the specialist makes adjustments to campaigns to improve their effectiveness, optimizes bids, keywords and advertising messages.

Customer reviews

What customers say about us

I can't help but leave a positive review for Sergey Kozlov and his SK-SEO team for their comprehensive approach to business. I recommend them for cooperation!

Open review in Google Maps

Anna

Magnetic Land

I rarely leave reviews, but now I really want to do it! It is difficult to find a specialist with whom it is easy, clear, fast and with humor...

Open review in Google Maps

Olga

Silk Dentist (Kharkiv)

Open review in Google Maps

Victor

Ozon Group

Sergey, thank you for the excellent work and assistance to our company. We will definitely recommend you to everyone…

Open review in Google Maps

Victor

Vesta & Svadebka Salon-Shop

We worked with Sergey not for long, but fruitfully. In half a year of work - he created the SMM department, trained the staff, set up the work of the department. All the tasks agreed upon in the contracts were completed.

Eugene

Wikimapia

Thank you very much) they gave a free and detailed consultation. They helped a lot)

Open review in Google Maps

Andrey Alaev

Director of "HoFoFish"

I really enjoyed working with Serhiy. He is a great specialist and a very nice person.

Oleg Adamov

Federation of Robot Sellers of Housing and Public Utilities of Ukraine

I would like to express my gratitude for the work on SEO promotion! The site began to occupy leading positions. It got to the top in 7 months, with no small competition.

Nikita

Furniture 7th (Kharkov)

We have been cooperating for more than 3 years, the guys are professionals!

Open review in Google Maps

Victoria Kotko

Kyiv CBT Center

Great guys! We liked everything very much, we will try to contact you again.

Open review in Google Maps

Demeshko Mykola Vasyliovych

VTP Ukraine

Many thanks to Sergey Kozlov for the quality work, for the individual approach. Cooperation and work at the highest level! Success and prosperity!

Evgeniy Slivka

Insurance company "Inter-Polus"

Cost of services

Cost of PPC specialist services

Setting up and maintaining advertising in Google and Bing search engines.

Purpose:

The purpose of this work - With the help of advertising in search engines, you will be able to show in a short time to appeal to potential consumers. This will significantly increase traffic and traffic from the site.

Project evaluation:

Evaluation - carried out individually for each site. The price depends on the subject matter, competitiveness and volume of the project.

Costs

The budget for the advertising company is not included in the price of the work. This budget is calculated separately and depends on a large number of factors. At the start of work, the budget is not calculated.

Payment for services:

Payment for services is made by prepayment. After the conclusion of an official contract, on the account provided by us. There are no other ways. We work on a non-cash payment.

Setting up ads in Google and Bing

From$100/Month

Compiling a content plan
Setting up and maintaining advertising in the Google Search Network, Bing
Setting up and maintaining advertising in the "Context-media network" Google, Bing
Remarketing settings
Configuring and maintaining "Google Merchant Center"
Setting up and maintaining advertising on YouTube
Development of advertising banners
Adverting company status report