Product and niche analysis
We collect data about your product, target audience, and current campaigns. We see what works and what burns money.
- Checking queries, landing pages, and competitors.
- Quick-win checklist to save budget.
PPC by SK marketing
PPC Specialist Services
We set up and manage ads in Google and Bing: strategy, ad copy, targeting, analytics, and budget optimization. We drive targeted traffic and grow sales with transparent reporting. Start with the Google Ads FAQ and make sure tracking is set in web analytics.
- Campaigns live in 7 days
- GA4 + Google Ads + Looker Studio reporting
What does a PPC specialist do?
Researches the audience and competitors, collects keywords, writes ad copy, configures targeting and budgets. Keeps policies in mind and maintains a high CTR.
We launch remarketing, manage bids, and optimize campaigns for conversions. Analytics shows leads, CPL, and ROMI — you see exactly what you pay for each month.
Cost per lead
-32%
E-commerce • account audit + new campaign structure + remarketing + analytics
Case
Rebuilt Google Ads and got more leads without raising budget
The account had outdated ad groups and irrelevant search terms. In week one we audited, collected negatives, and rebuilt the campaigns. In month two we launched remarketing and dynamic search, hooked conversions to GA4 and optimized for goals.
- -27% cost per lead
- +48% more conversions
- +22% CTR growth
Services
PPC specialist services
We combine audit, launch, and ongoing optimization in Google and Bing so your budget goes to leads, not random clicks.
Queries and negatives
We build keyword and negative lists for each product. We cut out junk searches so clicks stay targeted.
- Grouping by intent and region.
- Continuous keyword expansion.
Conversion-focused copy
We write ads, add extensions, UTM tags, and query tuning. We A/B test variants to lift CTR.
- Align offers and landing pages.
- Dynamic search where it makes sense.
Geo and schedule
We set locations, ad schedule, audiences, and devices so ads show where conversion is higher.
- Segment campaigns by demand and regions.
- Launch remarketing and look-alike.
Media plan and budgets
We define formats, channels, and brand/performance split. Set goals and KPIs, align traffic and lead forecasts.
- Clear weekly spend plan.
- Scale-up and cost-cut scenarios.
Tests and improvements
We track CTR, conversions, and CPL, test creatives and bid strategies. We pause weak queries and amplify winners.
- Weekly snapshots and adjustments.
- Reports for marketing and owners.
Pricing
Ready-made packages for any stage
Ad spend on clicks is separate. After an initial review we align goals, KPIs, and campaign mix.
Audit
PPC Audit
Custom
- Google Ads/Bing account analysis.
- Negatives, campaign and ad group map.
- Quick fixes and test plan.
Start
PPC Start
from $200 / mo
- Keyword and negative research.
- Ad creation and extensions.
- Search + Display/Remarketing launch.
Growth
PPC Growth
By estimate
- Remarketing, dynamic ads, GMC.
- Weekly optimizations and A/B tests.
- GA4 dashboard + CPL and ROMI report.
Click costs and creatives are paid separately. Final budget is calculated after we assess the niche and competition.
What’s included in PPC management
Key conditions: campaign goals, niche assessment, budgets, and transparent billing.
The goal is to bring targeted traffic and leads fast with paid search. We select the right channels (Google Ads, Bing), formats, and KPIs for your product.
Each project is estimated individually: cost depends on niche, competition, and scope. First audit, then a forecast for conversions and timelines.
Ad spend is not included in service cost: it’s calculated separately based on demand. We give an initial range and then refine it from live data.
Billing is prepaid after the contract. All reporting is in GA4/Looker Studio: you see clicks, leads, CPL, and ROMI.
Typical management includes:
- Product analysis and current campaign audit;
- Keyword research and negatives;
- Ad copy and extension setup;
- Targeting, geo, and schedule setup;
- GA4 + Google Ads + Looker Studio reporting;
- Serving strategy and media plan;
- Campaign optimization, testing, and reporting.
Our clients
Watsons, Basket Farm Grupp, Jose Amorales, Yuriya Pharm, Vitagro, Clear Energy and others trust us with paid media. We configure campaigns, control CPL, and scale what brings leads.
Client reviews
E-commerce, SaaS, B2B, and local brands share how Google Ads and analytics drove predictable lead growth.
FAQ
When will PPC show results?
First leads arrive in the first days after launch. Stabilizing campaigns and bids typically takes 1–2 weeks while we collect data and negatives.
What access do you need to start?
We need access to Google Ads (or an invite), Google Tag Manager/GA4, site access to place tags, plus your business goals and target audience info.
How do you track performance?
We maintain a GA4/Looker Studio dashboard: clicks, conversions, CPL, ROMI. Weekly snapshots and planned experiments on bids, targeting, and creatives.
How is the ad budget calculated?
Based on demand, average CPCs, and your target CPL. We provide a forecast for impressions/clicks, then adjust the budget after the first weeks and remarketing ramp-up.
Do we need to prepare the site before launch?
It’s best to have relevant landing pages, good load speed, and working forms. We’ll share a prep checklist and help set up remarketing tags.
Helpful pages
FAQs and materials about launching and optimizing paid traffic.
Get in touch now
We’ll discuss your goals, budget, and KPIs, show a launch plan and lead forecast. We respond fast and capture agreements in our CRM.
Prepare access to Google Ads/GA4 and a list of priority products — we’ll build the media plan and launch faster.
- Phone: +38 063 737 68 68
- Kharkiv office: Heroiv Kharkova Ave, 199D
- Kyiv: Kozhemyatska St, 10
- Krakow: Koszykarska, 22A