The world of SEO has long moved beyond traditional optimization methods. In the past, simply filling a page with keywords was enough, but today, search engines look for more than just text. This includes site structure...
Emotions play a key role in marketing, especially in social networks, where users face a huge amount of information on a daily basis.
Millions of users interact with content every day, share experiences, and express their opinions about products and services, creating both positive and negative effects for companies.
Geographic targeting (or geotargeting) is an advertising technique in which ads are directed at users in a specific geographic region
Public opinion is a powerful and multifaceted factor that significantly affects our perception of the world, our decisions, and our behavior.
Demographic targeting is a powerful tool that advertisers use to more accurately reach their target audience.
The role of user-generated content (UGC, from English User-Generated Content), has increased significantly.
SaaS (Software-as-a-Service) is a software delivery model in which applications are accessed via the Internet on a subscription basis.
My path in content management taught me that an effective strategy requires not just the creation of materials, but also a deep understanding of the needs of the audience and competent organization of processes.
The classification of keywords is something I deal with daily in my work on SEO.
Social media has become a key element of successful marketing strategies for many companies.
Instagram stands out as a platform with one of the most active and engaged audiences.