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Emotional marketing in social networks

Emotional marketing in social networks

Emotions play a key role in marketing, especially in social networks, where users face a huge amount of information on a daily basis.

Social Media as a Tool for Shaping Public Opinion in Marketing

Social Media as a Tool for Shaping Public Opinion in Marketing

Millions of users interact with content every day, share experiences, and express their opinions about products and services, creating both positive and negative effects for companies.

Geographic Targeting

Geographic Targeting

Geographic targeting (or geotargeting) is an advertising technique in which ads are directed at users in a specific geographic region

Public Opinion

Public Opinion

Public opinion is a powerful and multifaceted factor that significantly affects our perception of the world, our decisions, and our behavior.

Demographic Targeting

Demographic Targeting

Demographic targeting is a powerful tool that advertisers use to more accurately reach their target audience.

Creating UGC Content

Creating UGC Content

The role of user-generated content (UGC, from English User-Generated Content), has increased significantly.

What is SaaS

What is SaaS

SaaS (Software-as-a-Service) is a software delivery model in which applications are accessed via the Internet on a subscription basis.

How to develop a successful content management strategy

How to develop a successful content management strategy

My path in content management taught me that an effective strategy requires not just the creation of materials, but also a deep understanding of the needs of the audience and competent organization of processes.

Classification of key queries for SEO

Classification of key queries for SEO

The classification of keywords is something I deal with daily in my work on SEO.

How to Use Social Media for Business Growth

How to Use Social Media for Business Growth

Social media has become a key element of successful marketing strategies for many companies.

Feature of Instagram Advertising

Feature of Instagram Advertising

Instagram stands out as a platform with one of the most active and engaged audiences.

Link building, what is it?

Link building, what is it?

Link building is the process of acquiring hyperlinks from other websites to your own.