Technical audit of the site: a view from the inside
Technical audit is like diagnostics of a complex mechanism. You can't judge the condition of the car only by the shine of its body, can you?
How SEO standards have changed
The world of SEO has long moved beyond traditional optimization methods. In the past, simply filling a page with keywords was enough, but today, search engines look for more than just text. This includes site structure...
Emotional marketing in social networks
Emotions play a key role in marketing, especially in social networks, where users face a huge amount of information on a daily basis.
Social Media as a Tool for Shaping Public Opinion in Marketing
Millions of users interact with content every day, share experiences, and express their opinions about products and services, creating both positive and negative effects for companies.
Geographic Targeting
Geographic targeting (or geotargeting) is an advertising technique in which ads are directed at users in a specific geographic region
Public Opinion
Public opinion is a powerful and multifaceted factor that significantly affects our perception of the world, our decisions, and our behavior.
Demographic Targeting
Demographic targeting is a powerful tool that advertisers use to more accurately reach their target audience.
Creating UGC Content
The role of user-generated content (UGC, from English User-Generated Content), has increased significantly.
What is SaaS
SaaS (Software-as-a-Service) is a software delivery model in which applications are accessed via the Internet on a subscription basis.
How to develop a successful content management strategy
My path in content management taught me that an effective strategy requires not just the creation of materials, but also a deep understanding of the needs of the audience and competent organization of processes.
Classification of key queries for SEO
The classification of keywords is something I deal with daily in my work on SEO.
How to Use Social Media for Business Growth
Social media has become a key element of successful marketing strategies for many companies.