29.01.2026
SEO vs Google Ads vs Targeting: what to choose
A practical framework to pick channels: fast leads, compounding organic growth and audience warm‑up — with KPIs and common mistakes.
Blog
Articles
Fresh materials on SEO, analytics, content and technical optimization.
We publish practical notes: analyzing traffic drops, mobile speed, canonical URLs, direct targeting, product promotion, keyword research, analytics setup and technical optimization so you can apply solutions right away.
23.12.2025
Search engine market: Google dominance (2025 update)
Updated Google/Bing/Yandex/Yahoo shares from StatCounter (Worldwide, Nov 2025) and SEO takeaways.
09.12.2025
Modern playbook for promoting products online
Insights → packaging → content → experiments → paid media → automation: a full-stack approach to ecommerce growth.
19.10.2025
Mobile optimization — how to speed up your site and keep users
How fast and convenient your page works on a phone directly affects depth of view, bounce rate and conversions.
23.08.2025
Why website traffic is declining
In recent years SEO has been undergoing radical change, largely driven by Google integrating AI into search.
02.06.2025
What to do with canonical URLs in Google Search Console
We look at why pages might not be indexed and what you can do about it.
26.05.2025
Direct targeting — when ads speak personally
Personalized communication where advertising turns into a one‑to‑one dialogue.
01.04.2025
SEO content optimization
A strategy that structures and refines text content for search growth.
24.03.2025
What salary does an SEO specialist earn?
How experience, location and responsibilities shape an SEO specialist’s rate.
17.03.2025
SEO audit – how to find growth points in search
What a full SEO audit includes, which issues it reveals and how to turn the report into growth in search.
27.02.2025
Why Core Web Vitals don’t appear in Google Search Console and how to speed it up
Factors that affect how CWV are displayed in Search Console.
21.02.2025
Website security monitoring
How security monitoring detects threats, prevents hacks, and safeguards user data.
13.02.2025
Technical website audit: an inside look
An inside look at a technical audit: performance, code quality, indexing, and security.
09.02.2025
How SEO standards have changed
SEO 2025 in practice: technical foundation, content, UX, semantics, backlinks, and local optimization.
06.02.2025
Emotional marketing in social media
How to use stories, humor, visuals, and social values to boost engagement and loyalty.
01.01.2025
Social Media as a Tool for Shaping Public Opinion in Marketing
How to manage brand perception with authentic content, influencers, feedback, UGC, and monitoring.
24.12.2024
Geographic targeting
What geotargeting is, how location is determined, where it works best, and common setup mistakes.
16.12.2024
Public opinion
How public opinion shapes decisions and behavior: mechanisms, conformity, pros/cons, and ways to reduce social pressure.
10.08.2024
Demographic targeting
How demographic targeting helps tailor ads to specific groups by age, gender, marital status, and education level.
02.08.2024
Creating UGC Content
How to create UGC content and engage an audience—using Starbucks White Cup Contest as an example.
25.07.2024
What is SaaS
How Software as a Service works, key SaaS benefits, and examples of tools for business.
17.07.2024
How to develop a successful content management strategy
Experience: reduce digital friction, implement SaaS and use AI to improve content management.
09.07.2024
Classification of key queries for SEO
Keyword types by frequency, intent, geo targeting and length—plus practical SEO strategy tips.
01.07.2024
How to Use Social Media for Business Growth
Audience, platforms, content, targeted ads, influencers, engagement, analytics and automation.
23.06.2024
Feature of Instagram Advertising
Why engagement matters and how Instagram formats help make campaigns more effective.
15.06.2024
Link building, what is it?
What link building is, why it matters for SEO, and common ways to earn quality backlinks.
07.06.2024
Backlink strategies
Safe link profile growth strategies: content, guest blogging, promotion, communities and partnerships.
30.05.2024
Geo-targeted content and its impact on SEO
How geo-targeted pages improve relevance, engagement and visibility in local search.
22.05.2024
Website promotion process
A practical workflow: analysis, SEO, content, links, paid ads, and analytics to grow traffic and conversions.
06.05.2024
How Core Web Vitals affect rankings: full guide
What LCP/FID/CLS measure, why the metrics matter for SEO and what to fix first.
27.03.2024
Using artificial intelligence in marketing
How AI improves marketing: automation, optimization, data analysis and personalization.
19.03.2024
Integrating offline and online marketing
How to combine offline activities and digital channels into one consistent plan.
11.03.2024
What is the PyroRank algorithm and how does it work?
How PyroRank reduces the filter bubble and increases recommendation diversity.
03.03.2024
E-A-T and content quality
Practical steps to improve E-A-T (expertise, authority, trust) and strengthen SEO quality signals.
24.02.2024
CNC (Human Clear URL)
What a human-friendly URL is, what matters in structure, and how it supports UX and SEO.
16.02.2024
What are meta tags and how to optimize them?
Which meta tags matter for SEO (title, description, robots) and how to optimize them without keyword stuffing.
08.02.2024
Search Relevance
What relevance is, how search engines evaluate it, and why it affects rankings.
31.01.2024
Search Ranking
How ranking algorithms work, how SEO affects positions, and why the rules keep changing.
23.01.2024
How to Improve a Website’s Search Ranking
Practical steps to grow rankings: content, technical SEO, links, paid search, analytics, and UX.
15.01.2024
Keywords (Key Queries)
Why keywords matter, how they affect relevance, and how to choose the right queries.
07.01.2024
Internet Marketing Work List
A checklist of what an internet marketer does: SEO, PPC, social media, email, analytics, reputation, and more.
30.12.2023
What Are Lead Generation Tools?
A quick overview: landing pages, forms, PPC, SEO, social media, email, webinars, calls, and chatbots.
22.12.2023
In what area is lead generation used?
A quick overview of industries where lead generation works: services, healthcare, education, ecommerce and B2B.
14.12.2023
What is lead generation?
A simple definition, key acquisition channels, and the main goal of lead generation.
06.12.2023
How to boost a website in search results
A practical SEO plan: keywords, content, meta tags, URLs, images, internal links, backlinks, and analytics.
28.11.2023
Why website analytics matters
What analytics is, which tools to use, and how to turn numbers into decisions.
20.11.2023
How to order website promotion
A checklist: goals, competitors, choosing an SEO specialist, budget, and reporting.
04.11.2023
Private internet marketer
What a private marketer does, what services they cover, and how pricing typically works.
27.10.2023
Online store promotion: key features
Ecommerce basics: common mistakes, strategy, site structure, product pages, metadata, duplicates, and content.
19.10.2023
Why website maintenance is needed
Why maintenance matters: security, traffic growth, content freshness, and regular audits.
11.10.2023
SEO specialist for a website
What an SEO specialist does: audit, semantics, optimization and implementation — without empty promises.
03.10.2023
Stages of website promotion in search engines
A step-by-step SEO workflow: research, semantics, structure, internal linking, on-page and off-page optimization.
17.09.2023
Why do you need internet marketing?
How internet marketing helps: visibility, a better website experience, and a channel mix — SEO, Ads, SMM, content, email, and video.
01.09.2023
Why is website usability important?
A usability checklist that affects conversions and rankings: speed, navigation, mobile experience, and content clarity.
24.08.2023
Who Is an SEO Specialist?
What an SEO specialist does: audits, keyword research, optimization, ranking growth, and maintaining results.
16.08.2023
Contextual (PPC) Advertising
What PPC is, the main ad formats, and what a strong setup includes: keywords, ads, and landing pages.
08.08.2023
Website Promotion Specialist
When a site doesn’t perform: audit, strategy, technical work, content, ads, analytics — and systematic execution.
31.07.2023
What Is SEO?
A clear overview of SEO: on-page vs off-page optimization, ranking, relevance, and core tasks.