Articles

SEO content optimization

Effective SEO optimization of content is not just the arrangement of keywords. This is a holistic strategy aimed at improving the structure and meaning of texts, titles and meta tags so that they meet search engine algorithms and user expectations.

Selection of keywords

Effective website promotion in search engines begins with the correct selection of keywords.

What is the salary of an SEO specialist?

The cost of SEO work per hour may vary depending on various factors, such as the experience and knowledge of an SEO specialist, the location of the specialist, the complexity of the project and the amount of work performed.

Setting up analytics systems

Understanding user behavior is not an abstract wish, but a specific necessity for companies striving to grow. Setting up analytical systems is not just installing the Google Analytics counter.

SEO audit - analysis for growth in search engines

Why don't Core Web Vitals appear in Google Search Console and how to speed up their display?

Factors affecting the appearance of Core Web Vitals metrics in Search Console. The Google Search Console report on Core Web Vitals is generated only on the basis of field data of real users (Chrome User Experience Report, CrUX).

Technical optimization

Technical optimization of a website is about creating conditions for stable growth and successful website promotion. It includes eliminating issues that affect loading speed, navigation convenience, adaptability, and correct page display in search engines.

Security Monitoring

Website security is not just a technical aspect but a strategic necessity that determines business stability.

Technical audit of the site: a view from the inside

Technical audit is like diagnostics of a complex mechanism. You can't judge the condition of the car only by the shine of its body, can you?

How SEO standards have changed

The world of SEO has long moved beyond traditional optimization methods. In the past, simply filling a page with keywords was enough, but today, search engines look for more than just text. This includes site structure...

Emotional marketing in social networks

Emotions play a key role in marketing, especially in social networks, where users face a huge amount of information on a daily basis.

Social Media as a Tool for Shaping Public Opinion in Marketing

Millions of users interact with content every day, share experiences, and express their opinions about products and services, creating both positive and negative effects for companies.