Setting up and maintaining advertising in social media networks

SMM specialist services are professional assistance in brand promotion through social networks such as Facebook, Instagram, TikTok, LinkedIn and others. The main goal is to increase brand awareness, attract the target audience and stimulate sales through effective marketing tools.
What is included in the SMM specialist's services?
- Target audience analysis: studying the interests, preferences and behavior of your audience.
- Creating a content strategy: planning publications, content formats and key messages.
- Advertising setup: selection of ad formats, targeting installation, testing and optimization.
- Account management: regular publications, interaction with subscribers, work with comments and messages.
- Efficiency analysis: monitoring of key metrics (reach, engagement, conversions) and strategy adaptation.
- Setting up and maintaining advertising on Facebook and Instagram
Order the services of an SMM specialist to make your brand brighter, attract a new audience and achieve sustainable growth in social media.
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Types of SMM specialist services
This includes research of the target audience, analysis of competitors, selection of suitable sites and publication formats. A well-designed strategy helps to achieve business goals and strengthen presence in social networks.
Recommended for brands that want to build a systematic approach to promotion.
ДетальнішеCreating content for social networks
This process includes the development of creative ideas, the creation of high-quality content that meets the interests of subscribers, and the adaptation of materials to the characteristics of each social network.
Recommended to attract attention and increase audience engagement.
Account management
This helps to maintain the interest of the audience, respond promptly to comments and messages, as well as control the brand's reputation in the online environment.
Recommended for companies that want to stay active in social networks.
This process includes selecting the target audience, setting up creatives, analyzing results and optimizing advertising to achieve maximum efficiency.
Recommended to increase coverage and attract new customers.
ДетальнішеThe analysis includes the study of involvement, coverage, clicks and other metrics, which helps to understand which actions work best and improve the effectiveness of SMM.
Recommended to adjust the current strategy and improve results.
ДетальнішеWorking with feedback
Helps to create a positive brand image, quickly solve customer problems and strengthen audience loyalty.
Recommended to improve interaction with the audience.


Tools used by an SMM specialist

Meta Ads (Facebook и Instagram)
Meta Ads is a popular tool for targeting in social networks. Allows you to segment the audience by interests, geography and behavior, which makes it effective for a variety of niches.

Canva
Canva is a convenient tool for creating visual content. Suitable for both beginners and professionals, providing templates for quick creation of creatives.

OpenAI
OpenAI is an artificial intelligence platform that provides powerful tools for text generation, data processing and task automation. Suitable for application development, content creation and analytics.

LinkedIn Ads
LinkedIn Ads is a professional-oriented B2B advertising platform. Used to promote services, products and events in the business environment.

TikTok Ads
TikTok Ads is a platform for brand promotion among the youth audience. Requires a creative approach for successful user engagement.

Figma
Figma is a cloud platform for interface design and prototyping. Provides convenient tools for real-time collaboration. Suitable for UX/UI designers, developers and teams working on web and mobile projects.


Stages of work of an SMM specialist
1. Analysis and strategy
The analysis of current social networks, target audience and competitors is carried out. Promotion goals are determined and an individual strategy is developed, including the choice of platforms, tone of communication and content plan.
2. Content creation
Visual and text materials are being developed: posts, stories, videos, infographics. The content is adapted to the specifics of each platform and the interests of the audience, focuses on engagement and value.
3. Promotion and advertising
Advertising campaigns are set up to increase coverage and attract subscribers. Targeting, retargeting and promotion through opinion leaders are used to achieve maximum effect.
4. Monitoring and analytics
Key indicators are regularly analyzed: coverage, involvement, audience growth. Based on the data, the strategy is adjusted, campaigns are optimized and new approaches are developed to improve efficiency.
What customers say about us
I can't help but leave a positive review for Sergey Kozlov and his SK-SEO team for their comprehensive approach to business. I recommend them for cooperation!

Anna
Magnetic LandI rarely leave reviews, but now I really want to do it! It is difficult to find a specialist with whom it is easy, clear, fast and with humor...

Olga
Silk Dentist (Kharkiv)
Victor
Ozon GroupSergey, thank you for the excellent work and assistance to our company. We will definitely recommend you to everyone…

Victor
Vesta & Svadebka Salon-ShopWe worked with Sergey not for long, but fruitfully. In half a year of work - he created the SMM department, trained the staff, set up the work of the department. All the tasks agreed upon in the contracts were completed.

Eugene
WikimapiaThank you very much) they gave a free and detailed consultation. They helped a lot)

Andrey Alaev
Director of "HoFoFish"I really enjoyed working with Serhiy. He is a great specialist and a very nice person.

Oleg Adamov
Federation of Robot Sellers of Housing and Public Utilities of UkraineI would like to express my gratitude for the work on SEO promotion! The site began to occupy leading positions. It got to the top in 7 months, with no small competition.

Nikita
Furniture 7th (Kharkov)We have been cooperating for more than 3 years, the guys are professionals!

Victoria Kotko
Kyiv CBT CenterGreat guys! We liked everything very much, we will try to contact you again.

Demeshko Mykola Vasyliovych
VTP UkraineMany thanks to Sergey Kozlov for the quality work, for the individual approach. Cooperation and work at the highest level! Success and prosperity!

Evgeniy Slivka
Insurance company "Inter-Polus"
Cost of SMM specialist services
STARTER
$300/Month
Creation and design of a profile in one social network.
10 posts (static or carousels) per month.
Basic content plan.
Respons to comments and messages (up to 10 per day).
Basic analysis of competitors.
Monthly report.
PRO
$700/Month
Maintting up to 2 social networks.
20 posts per month (including Reels/Stories).
Detailed content plan.
Increased subscriber activity (replies to comments and messages).
Visual style development.
Weekly analytics and recommendations.
Setting up targeted advertising
BUSINESS
$1 200/Month
Maintting up to 3 social networks.
30+ posts per month (including video content).
Individual promotion strategy.
In-depth analysis of competitors and target audience.
Setting up and managing targeted advertising.
Active involvement of subscribers (daily responses to comments and messages).
Organization of promotions, raffles, collaborations with bloggers.
Monthly report with KPI and forecasts for the next month.