Search relevance is the degree to which a web page’s content matches a user’s query. It is a key factor that search engines consider when ranking results.
Understanding relevance
Search engines such as Google, Bing, and Yandex use complex algorithms to estimate relevance. They consider many signals, including keyword usage, the quality and quantity of external links, user intent and behavior, and more.
Relevance and SEO
SEO includes strategies that improve a page’s relevance for specific queries: creating helpful content for the target audience, optimizing keywords, and improving site structure.
How relevance evolves
As search technology evolves and user behavior changes, the understanding of relevance also shifts. For example, mobile and voice search put more emphasis on context and personalized intent.
Knowing how search engines evaluate relevance and how to improve it can help webmasters and SEO specialists increase visibility in search results.
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