- Script: problem → solution → offer → CTA.
- Storyboard: 12 frames, 4 transitions, RU/EN captions.
- Graphics: 2 animations, branding #0ea5e9/#22c55e.
- Sound: male voiceover, royalty-free music.
Technical briefs for any scope
We prepare technical briefs for websites, video, ads, and integrations. We formalize requirements, timing, and quality criteria so vendors work without misalignment or rework.
- Structure + prototypes
- Clear requirements and checklists
Why do you need a technical brief?
We align goals, audience, and expectations, fix the scope, layouts, content formats, and constraints.
We define quality and acceptance metrics: SEO requirements, load speed, analytics events, technical integrations, and control checklists.
Fragment of a brief
Video + landing
Version 1.3
Video 1:30 + landing
- Form: name, phone, UTM, double validation.
- Analytics: GA4 — view_form/submit_form; Pixel — Lead.
- Tech: LCP < 2.5s, responsive 360–1440, lazyload.
- Content: A/B headlines, 2 cases, FAQ x4.
Service types
Formats of technical briefs we prepare
We match the brief format to your product: websites, mobile apps, content, and marketing tasks.
Technical brief for websites
We analyze goals, target audience, key features, integrations, and interfaces.
- Description of functions, logic, and analytics integrations.
- We remove risks and speed up delivery.
Technical brief for mobile apps
We formalize functionality, user journeys, UI, performance, and security requirements.
- Screen maps, states, tracking events.
- Performance and data protection criteria.
Technical requirements for text
We describe content goals, audience, style, key messages, SEO keywords, and volume.
- Format, structure, and quality criteria for materials.
- Helps copywriters meet expectations.
Technical brief for visual content
We lock in concept, palette, graphics style, and identity elements for a consistent visual system.
- Guides on fonts, colors, composition, transitions.
- Fewer revisions and faster design release.
Marketing technical briefs
We work through automation goals, CRM flows, ad accounts, and analytics.
- Clear requirements for events, CRM logic, and APIs.
- Simplifies marketing operations and delivery control.
Technical brief for videos and landing pages
We describe scripts, storyboards, graphics, and sound, plus landing structure with forms and analytics.
- Timing, subtitles, branded colors, and effects.
- Block structure, UTM/CRM events, performance requirements.
What’s included
What we include in technical briefs
Core tasks: requirements gathering, scenarios, prototypes, quality criteria, and analytics for development.
A technical brief fixes project goals, audience, functional and visual requirements so the team works by the same rules.
We describe scenarios, page/screen structures and block prototypes, data requirements, forms, integrations, and analytics. We define acceptance criteria and deadlines.
We align with stakeholders and vendors to avoid misinterpretation and reduce iterations during development and launch.
A typical brief includes:
- Goals, TA, constraints, scenarios list, and priorities.
- Page/screen structure, block prototypes, user flows.
- Form requirements, fields, validation, GA4/Pixel/CRM events.
- Non-functional requirements: speed, responsive, accessibility, SEO.
- Integrations and APIs: data formats, exchange points, owners.
- Acceptance criteria, testing checklist, iteration schedule.
Pricing
Pricing for technical briefs
Cost depends on scope, number of pages/scenarios, and required integrations. Ad or production budget is calculated separately.
Start
START
from $350
- Landing or 1–2 pages: structure, prototypes, copy.
- Form with UTM, basic GA4/Pixel events, acceptance checklist (10 pts).
- 1 round of edits, 5–7 business days.
Popular
PRO
from $650
- Multi-page site/product up to 8 scenarios + mobile.
- Requirements for speed, SEO, accessibility, analytics (GA4/Pixel/CRM).
- Acceptance checklist (18 pts), 2 rounds of edits, 7–12 business days.
Business
ENTERPRISE
on request
- Complex integrations, API/CRM, multilingual, video/landing package.
- Working sessions with your team, end-to-end scenarios and event maps.
- Extended checklist, delivery control, dedicated manager.
Our clients
Watsons, Basket Farm Grupp, UsJunkCars, Jose Amorales, Federation of Housing and Utilities Employers of Ukraine and other brands trust us with technical briefs and launches.
Client reviews
E-commerce, SaaS, B2B, and local brands share their experience: we support content, update sites, implement SEO, and show transparent reporting.
FAQ
What do we need to start preparing a brief?
Brief: goals, audience, reference links, constraints, access to analytics and current assets. We’ll help fill in the brief on a call.
How long does it take?
A simple landing-page brief — 3–5 business days, complex projects with integrations — from 7–14 days. Timing is confirmed after the brief.
Will you help implement and accept the work?
Yes. We support vendors, answer questions, verify results using the checklist, and assist with release.
Can we expand the brief after kickoff?
We can add separate modules: we record changes and align timing and cost of additional work.
Contact now
Tell us about the project: we’ll collect a brief, suggest the best format, timing, and cost. We’ll take the task to release without unnecessary iterations.
Prepare access to layouts, prototypes, and analytics — this speeds up finalizing the brief.
- Phone: +38 063 737 68 68
- Kharkiv office: 199D Heroiv Kharkova Ave
- Kyiv: 10 Kozhemyatska St
- Krakow: Koszykarska, 22A