Technical briefs

Technical briefs for any scope

We prepare technical briefs for websites, video, ads, and integrations. We formalize requirements, timing, and quality criteria so vendors work without misalignment or rework.

  • Structure + prototypes
  • Clear requirements and checklists

Why do you need a technical brief?

We align goals, audience, and expectations, fix the scope, layouts, content formats, and constraints.


We define quality and acceptance metrics: SEO requirements, load speed, analytics events, technical integrations, and control checklists.

Fragment of a brief

Video + landing

sample

Version 1.3

Video 1:30 + landing

in progress
Video 90 sec
  • Script: problem → solution → offer → CTA.
  • Storyboard: 12 frames, 4 transitions, RU/EN captions.
  • Graphics: 2 animations, branding #0ea5e9/#22c55e.
  • Sound: male voiceover, royalty-free music.
Subtitles Timing Edits 1/2
Landing 8 blocks
  • Form: name, phone, UTM, double validation.
  • Analytics: GA4 — view_form/submit_form; Pixel — Lead.
  • Tech: LCP < 2.5s, responsive 360–1440, lazyload.
  • Content: A/B headlines, 2 cases, FAQ x4.
Prototype CRM SEO meta

Service types

Formats of technical briefs we prepare

We match the brief format to your product: websites, mobile apps, content, and marketing tasks.

Websites

Technical brief for websites

We analyze goals, target audience, key features, integrations, and interfaces.

  • Description of functions, logic, and analytics integrations.
  • We remove risks and speed up delivery.
Mobile apps

Technical brief for mobile apps

We formalize functionality, user journeys, UI, performance, and security requirements.

  • Screen maps, states, tracking events.
  • Performance and data protection criteria.
Copy

Technical requirements for text

We describe content goals, audience, style, key messages, SEO keywords, and volume.

  • Format, structure, and quality criteria for materials.
  • Helps copywriters meet expectations.
Visuals

Technical brief for visual content

We lock in concept, palette, graphics style, and identity elements for a consistent visual system.

  • Guides on fonts, colors, composition, transitions.
  • Fewer revisions and faster design release.
Marketing

Marketing technical briefs

We work through automation goals, CRM flows, ad accounts, and analytics.

  • Clear requirements for events, CRM logic, and APIs.
  • Simplifies marketing operations and delivery control.
Video & landing

Technical brief for videos and landing pages

We describe scripts, storyboards, graphics, and sound, plus landing structure with forms and analytics.

  • Timing, subtitles, branded colors, and effects.
  • Block structure, UTM/CRM events, performance requirements.

What’s included

What we include in technical briefs

Core tasks: requirements gathering, scenarios, prototypes, quality criteria, and analytics for development.

A technical brief fixes project goals, audience, functional and visual requirements so the team works by the same rules.

We describe scenarios, page/screen structures and block prototypes, data requirements, forms, integrations, and analytics. We define acceptance criteria and deadlines.

We align with stakeholders and vendors to avoid misinterpretation and reduce iterations during development and launch.

A typical brief includes:

  • Goals, TA, constraints, scenarios list, and priorities.
  • Page/screen structure, block prototypes, user flows.
  • Form requirements, fields, validation, GA4/Pixel/CRM events.
  • Non-functional requirements: speed, responsive, accessibility, SEO.
  • Integrations and APIs: data formats, exchange points, owners.
  • Acceptance criteria, testing checklist, iteration schedule.

Pricing

Pricing for technical briefs

Cost depends on scope, number of pages/scenarios, and required integrations. Ad or production budget is calculated separately.

Start

START

from $350

  • Landing or 1–2 pages: structure, prototypes, copy.
  • Form with UTM, basic GA4/Pixel events, acceptance checklist (10 pts).
  • 1 round of edits, 5–7 business days.
Discuss

Business

ENTERPRISE

on request

  • Complex integrations, API/CRM, multilingual, video/landing package.
  • Working sessions with your team, end-to-end scenarios and event maps.
  • Extended checklist, delivery control, dedicated manager.
Get a quote

Our clients

Watsons, Basket Farm Grupp, UsJunkCars, Jose Amorales, Federation of Housing and Utilities Employers of Ukraine and other brands trust us with technical briefs and launches.

Watsons

Client reviews

E-commerce, SaaS, B2B, and local brands share their experience: we support content, update sites, implement SEO, and show transparent reporting.

Igor Tsoi

Google Maps

Working with Sergey was productive and pleasant. High professionalism and deep marketing expertise significantly helped our business.

FAQ

What do we need to start preparing a brief?

Brief: goals, audience, reference links, constraints, access to analytics and current assets. We’ll help fill in the brief on a call.

How long does it take?

A simple landing-page brief — 3–5 business days, complex projects with integrations — from 7–14 days. Timing is confirmed after the brief.

Will you help implement and accept the work?

Yes. We support vendors, answer questions, verify results using the checklist, and assist with release.

Can we expand the brief after kickoff?

We can add separate modules: we record changes and align timing and cost of additional work.

Contact now

Tell us about the project: we’ll collect a brief, suggest the best format, timing, and cost. We’ll take the task to release without unnecessary iterations.

Prepare access to layouts, prototypes, and analytics — this speeds up finalizing the brief.

  • Phone: +38 063 737 68 68
  • Kharkiv office: 199D Heroiv Kharkova Ave
  • Kyiv: 10 Kozhemyatska St
  • Krakow: Koszykarska, 22A