Search ranking — is the process by which search engines determine a page’s relevance and usefulness for a specific query. It is a core part of how any search engine (Google, Bing, Yandex) works.
How ranking works
Search engines use complex algorithms to analyze and sort pages. They consider many factors, including content quality, the quantity and quality of external links, site structure, user query history, and other signals.
SEO and ranking
SEO is the process of improving a website’s visibility in search by improving its ranking. SEO specialists use different tactics to increase a site’s ranking, including creating high-quality content, optimizing keywords, improving page speed, and growing the number of external links.
Ranking changes
Ranking algorithms constantly evolve. Search engines update them to improve result quality and to fight manipulative SEO practices. That’s why webmasters and SEO specialists need to follow updates and adapt strategies to new requirements.
Search ranking — is complex and always changing. But understanding the basics and following best SEO practices can improve visibility and bring more visitors.
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