Why is website usability important?

Why is website usability so important for promotion?

Does the company have a website, but it doesn’t make a profit?

We advise you to look for the reason not only as a reference mass and the number of keywords, but also to assess the convenience of working with the resource.

What is usability and how does it affect profits

Usability is one of the ranking factors. It shows how convenient your site is to use, how quickly you can find the necessary data on it, place an order. If the user, before making a purchase, is forced to do a bunch of unnecessary actions, and in the end he does not find what he was looking for, usability does not meet the established criteria.

The usability of the site can be assessed by several indicators:

1. Download speed. This figure should not exceed 3 seconds, if the site loads longer, visitors can leave without reading your offer, no matter how super-profitable it is.

2. The bottom menu must be present on the site. The visitor should be able to quickly return to the desired section after he has scrolled the page.

3. The H1 title must be placed on the main page.

4. Multi-browser compatibility. The portal should open equally well in Google Chrome, Opera, and other browsers. In addition, the site should be displayed correctly in the mobile version, on computer monitors with different resolution and screen size.

How does the search engine determine the quality of usability? When a client enters a specific query into the search, a list of resources on which he can find the necessary information is displayed in front of him. If the user has been on the site and went to another resource, the robot concludes that there is no information that meets the requirements on the pages. And then it lowers the position of the portal in the search results.

How to improve the usability of the site?

Before you start buying a reference mass or coming up with a super-duper design, develop a resource structure. Think about every step. Stand at the client’s place and appreciate the convenience of working with the portal.

The order form should be convenient, lead the client to the purchase so that he notices the purchase only when the money is debited from his account.

Also make sure that the menu is convenient. Place the contacts, time and working conditions of the company in a prominent place. The client should not have any unnecessary questions.

In addition, it is necessary:

• think over the tools of the client’s interaction with you (search bar, call-to-action buttons, presence of filters);
• think over the content of the texts – it is necessary to provide full information about the service, product;
• to develop a mobile version.

It is worth considering that competition in the online sales market is high, and customers are looking for not only low prices, but also good service. Therefore, you should carefully think about both the design and convenience of the site.

If you don’t know how to do it yourself, leave a request on our website. We will develop for you a strategy for business development on the Internet and usability of the site, which will help to increase sales and take the first positions in the TOP search results.