Does your company have a website, but it doesn’t generate profit?
Look not only at backlinks and keywords — also evaluate how convenient your website is for real users.
What is usability and how does it impact profit?
Usability is a ranking factor. It shows how easy it is to use your website, find information, and complete an order. If a user has to perform too many unnecessary steps and still can’t find what they need, usability doesn’t meet expectations.
Key usability indicators
1. Loading speed. Ideally, it should be under 3 seconds. If it loads longer, visitors may leave before seeing your offer.
2. A footer navigation should be present so users can quickly return to key sections after scrolling.
3. An H1 heading should be present on the main page.
4. Cross-browser and mobile compatibility. The site should work well in major browsers and display correctly on mobile devices and different screen sizes.
How do search engines evaluate usability? If a user quickly returns to search results and goes to another website, the algorithm may treat it as a signal the page didn’t satisfy the intent and may lower positions over time.
How to improve website usability?
Before investing in backlinks or redesign, build a clear site structure. Think through each step: put yourself in the customer’s shoes and evaluate the flow.
The order form should be simple and guide a user toward purchase.
Make the menu clear, and place contacts, working hours, and conditions in visible areas — users shouldn’t have extra questions.
Also important
- interaction tools (search bar, CTA buttons, filters);
- strong copy: provide complete information about services and products;
- a solid mobile version.
Competition is high: customers care not only about price, but also service. That’s why both design and usability should be carefully planned.
If you’re not sure how to do it yourself, message us. We can build a growth strategy and a usability improvement plan to help increase sales and improve rankings.
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