Search engine market: Google dominance and share shifts (2025 update)

This article originally summarized the market “as of late 2023”, but the numbers below are updated using the latest snapshot (as of November 2025).

Current market shares (Worldwide, all platforms)

According to StatCounter Global Stats (Worldwide, November 2025):

• Google — 89.94%
• Bing — 4.22%
• Yandex — 2.18%
• Yahoo — 1.40%
• DuckDuckGo — 0.85%
• Baidu — 0.68%

Why the device split matters

“All platforms” averages often hide what actually drives your traffic. In practice, market shares differ:

• by device (desktop vs mobile): different audiences, intents, and default search settings;
• by geography: local engines can be critical in specific countries;
• by business model: B2B and office-heavy audiences tend to be more desktop-driven.

How to use the data in your strategy

• Priority #1 — Google: build a solid technical foundation, content + semantic coverage, then strengthen internal linking and authority signals.
• Add Bing to your checklist for desktop-heavy projects: connect Bing Webmaster Tools and monitor coverage and errors.
• If Yandex matters in your target regions: keep a dedicated workflow for it (Yandex Webmaster, local factors, snippets).
• Validate against your own reality: use analytics and logs to confirm your search engine mix. Web analytics makes this measurable.
• Need a plan? A SEO specialist can tailor a roadmap to your market, niche, and acquisition channels.

Notes and methodology

StatCounter estimates market shares based on aggregated visit data from sites in their network. Use these numbers as directional guidance and make decisions using your project data (analytics/logs/conversions), especially for a specific country or niche.

Desktop vs mobile: where shares differ

The split by device matters: Bing is much stronger on desktop, while Google’s dominance is even higher on mobile.

• Desktop (Worldwide, Nov 2025): Google 82.38%, Bing 10.29%, Yahoo 2.65%, Yandex 2.44%.
• Mobile (Worldwide, Nov 2025): Google 94.35%, Yandex 2.03%, Baidu 0.83%, Bing 0.61%.

What it means for SEO and marketing

• Google remains the primary channel for most markets: technical SEO, content quality and authority signals pay off there first.
• Bing can be important for desktop-heavy audiences (B2B/office) and Microsoft ecosystem exposure.
• Yandex matters in regions where it has strong adoption (and for projects targeting those audiences).

Data source

Numbers are taken from StatCounter Global Stats (Worldwide, November 2025). Device breakdown: Desktop and Mobile.

Are there “official” sources?

Search engines themselves (Google, Microsoft, Yandex, etc.) typically don’t publish an “official” global market share. In practice, we rely on analytics providers. The closest thing to “official” is a transparent methodology and a published sample size.

• StatCounter: Global Stats methodology.
• StatCounter: sample size (includes downloadable country breakdown CSVs).
• Similarweb: Our Data (explains data sources; different providers may show different numbers).

Also searched for: