Who is an SEO specialist?

  • 24.08.2023
  • Sergey Kozlov Sergey Kozlov

SEO specialist is:

SEO specialist is an optimizer whose main goal is to make an inefficient website with low attendance an effective business tool.

An SEO specialist should be both a good analyst and understand website development. In addition, he must constantly be aware of all the latest changes in the work of search engines and innovations in the field of IT technologies.

The main tasks of an SEO specialist

The main task of the SEO optimizer service is to increase the positions of the "launched" site in the search results. The specialist must take care of the arrival of high-quality target traffic, which will bring profit, and constantly maintain the positive result obtained.

What are the duties of an optimizer?

In order for the site to work and generate income, the SEO optimizer must perform several tasks:

  • Conduct an initial audit of the site. This stage is very important. It allows you to identify the weaknesses of the resource (problems in work, bad content, etc...), to study competitors and their strengths, as well as to make a portrait of a potential buyer.
  • Eliminate the problems identified during the inspection.
  • Set up services that will help you track the position and traffic of the site in the future (Yandex Metrics, Google Analytics, etc.).
  • Create a semantic core - a list of requests on which the site will be promoted in the future.
  • Implement internal and external optimization methods.
  • Make a plan for the further development of the web resource.
  • Run the project, constantly increasing the position of the site and adding new queries to the search engine results.
  • Monitor the quality of the site.

Why do you need an SEO specialist?

SEO optimizer will help not only to identify and eliminate technical problems in the work of the resource, it will also indicate the strengths and weaknesses of the site, tell why buyers prefer to turn to competitors and outline further ways of development of the web resource.

Also, after bringing the site to the TOP of the search results, the SEO specialist will continue his work with the resource: he will monitor its technical condition, make adjustments to the site settings, in case of a change in ranking technologies from search engines.

Why is it so important to contact an SEO specialist

An SEO specialist will help to make a profitable business tool from an unpopular among site users, which will bring constantly growing income.