An SEO specialist is:
An SEO specialist is an optimizer whose main goal is to turn an underperforming website with low traffic into an effective business tool.
An SEO specialist should be a strong analyst and understand how websites are built. They also need to keep up with search engine changes and new developments in IT.
Main responsibilities of an SEO specialist
The main goal of an SEO optimizer is to improve the positions of a “neglected” website in search results. The specialist should bring in high‑quality targeted traffic that generates revenue and maintain the achieved positive result.
What does an optimizer do?
To make a website work and generate income, an SEO specialist typically completes the following tasks:
- Run an initial website audit. This helps identify weak points (technical issues, weak content, etc.), analyze competitors, and build an audience profile.
- Fix issues found during the audit.
- Set up analytics tools to track positions and traffic (Google Analytics, etc.).
- Build a semantic core (keyword list) the website will be promoted with.
- Implement on‑page and off‑page optimization methods.
- Create a development plan for the website.
- Manage the project: grow rankings and expand keyword coverage.
- Monitor site quality and performance.
Why you need an SEO specialist
An SEO specialist not only helps spot and fix technical issues, but also highlights strengths and weaknesses, explains why customers choose competitors, and outlines a development path for the website.
After reaching top positions, the specialist continues working with the website: monitors technical health and adjusts settings when ranking technologies change.
Why it’s important to contact an SEO specialist
An SEO specialist can turn an unpopular website into a profitable business asset that brings steadily growing revenue.
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