Setting up and maintaining contextual advertising (PPC)

What is RRS advertising and what is it for

Contextual advertising:

The modern Internet market is replenished every day with new and new entrepreneurs who want to develop and increase their business. In this regard, there is a considerable increase in competition among companies of different orientations. Today it's hard to surprise a customer with something. News about a new product or service is spreading at lightning speed across the Internet, forcing company owners to look for new ways to attract customers.

In this regard, the contextual advertising setting service has become very popular today. Its essence is to place text ads that are not randomly displayed to all users, but are visible only to really interested customers.

Google Ads is set up in such a way that a message about a product or service appears exactly when the user himself has shown interest in it or her.

Main types of ads

There are two main types of Internet advertising:

• search;
• media.

The first type of ads is displayed in the search results of the largest systems (Yandex, Rambler, Google, etc.), as well as in the search process on the site (possible only if the entered query matches the keyword from the contextual ad).

The second type of ads, media, is displayed on the pages of sites that are part of the partner community of advertising networks. Specialists try to set up site advertising taking into account several technologies:

• Targeting (the system automatically reads the content of the page location and displays the most suitable ads for this location).
• Remarketing (this tool is based on the history of user visits. The system reads all data about the sites previously visited by the user and displays ads based on this).

Customization features

If you set up contextual advertising correctly, the site will be displayed on the first lines of results in search engines. Payment for such ads is charged only if the user has switched to the web resource.

The advantage of the contextual advertising service is that the advertising message is shown only to really interested customers, and some of them are ready to make a purchase "here and now".

Setting up Google Ads, by and large, is not much different from other systems. It is based on three main criteria:

• Semantic core. In order for the placement of contextual advertising on the site to be successful, it is necessary to correctly compile a list of requests by which customers will find your product or service.
• Writing ads. Setting up Yandex Direct, as well as advertising in Google, is not possible without this step. Remember that the ad should always be relevant and attract attention.
• Landing page. Maintaining Google Ads should consist not only of selecting the semantic core and writing ads, in this process it is also necessary to pay attention to the quality of the page to which the request leads. It is very important that all the information posted on the web page speaks about how much you are better than your competitors, and how buying from you is profitable for the client.