Classification of key queries for SEO

Classification of key queries is what I encounter every day in the process of working on SEO. Each project requires a precise approach to the selection of keywords, because it is the basis of any successful strategy. I constantly analyze and classify requests to better understand how users search for information and howoptimize content.

1. By frequency degree

When I work with keywords, the first thing I do is determine their frequency.

High-frequency requests (HF)

These queries are often found in search engines, and although they can bring a lot of traffic, their use requires a lot of work. For example, the request for shoes or a smartphone is so wide that the competition for them is great. I use such requests to attract a wide audience, but I do not expect high conversion from them.

Med-frequency requests (MF)

When I want to clarify the needs of the audience, I pay attention to medium-frequency requests. These are more accurate phrases like running shoes or a smartphone for photos. These requests help to attract the target audience with a higher probability of purchase.

Low-frequency requests (LF)

I work with low-frequency requests when I want to narrow the focus on specific details. For example, running shoes in Kiev is a request that attracts interested users who are ready to make a purchase. I like such requests for their high conversion rate, although the traffic on them is small.

2. According to the intentions of users

Here I pay attention to what exactly the user is looking for.

Navigation requests

Users who already know where they want to go enter navigation queries. For example, Facebook login or YouTube. I always try to optimize brand websites for such requests so that users can easily find them.

Information requests

When people are looking for answers to their questions, I work with information requests. These are requests like choosing a laptop or what SEO is. In such cases, I create useful and detailed content to attract the attention of users and solve their problem.

Transaction requests

I encounter these requests when users are already ready to buy. Buying an iPhone 14 or ordering food delivery are direct directions to action, and I always make efforts to optimize pages with goods and services for such requests.

Classification of key requestsCommercial requests

When I work with commercial requests, I aim at those who still choose and compare goods. Examples of the best laptop 2024 or headphone reviews. Here it is important to provide the user with information that will help him make a decision.

3. By geographical orientation

The geography of the request also plays an important role.

Geo-independent requests

These requests are suitable for sites that work for a global audience. For example, the request how to learn to draw is not tied to the place, and it is important for me to optimize the content so that it is available to users around the world.

Geo-dependent requests

When I work with local requests, I focus on those who are looking for something in a particular place. Requests like a restaurant in Moscow or car repair in Kiev are a great way to attract a local audience.

4. By awareness

Sometimes I analyze how much the user is aware of his problem or solution.

Requests with awareness of the problem

When the user realizes the problem, but does not know how to solve it, he enters requests like why the phone does not turn on. This is a great opportunity to offer solutions in the form of articles, video lessons or guides.

Requests with decision awareness

When people know what they need, they enter more specific requests. For example, the best antivirus for Windows. In such cases, I create pages that will help them find the right product or service.

5. Classification of key queries by query length

Short requests (Short-tail)

I use short requests, such as football or phone, to increase coverage. But due to high competition and general focus, they rarely lead to conversion.

Long requests (Long-tail)

Long requests are what I like for their accuracy. How to choose a phone for photos is a request that will bring a more interested audience ready to buy.

Classification of key queries is an integral part of my work. When I understand what exactly users are looking for and at what stage of decision-making they are, I can better set up an SEO campaign. Proper use of different types of key queries helps me attract targeted traffic, improve conversion and succeed in website promotion.