As a rule, after launching a website, the owner knows the basics of optimization and promotion, but the overall process should be organized by an SEO specialist.
What are the stages of website promotion?
- Research and analysis — this stage includes two steps: analyzing the semantic core and monitoring competitors that rank in the top results. This is one of the most important stages because it sets the direction for the entire project. If you make mistakes here, optimization methods may not work.
- Building the semantic core — in simple terms, it’s selecting relevant keyphrases people use to find your site in your niche. For this, SEO specialists use tools such as Google Ads Keyword Planner or Yandex Wordstat. These services help collect and group queries, and then specialists refine them manually. The number of keywords depends on the site structure.
- Site structure setup — a stage where the specialist distributes collected queries across pages. A key metric is whether a page matches a user’s query, as it affects conversion.
- Internal linking — connecting all elements of the structure with links. This SEO stage directly affects search engine crawling and rankings.
- On-page optimization — the penultimate stage: the site is already clear and user-friendly, but now it needs to be adjusted for how a crawler sees it.
- Off-page optimization — the final stage. It focuses on earning links to your website from other sources.
In this article we covered the main stages SEO specialists use. Keep in mind the exact methods will change depending on your niche.
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