As a rule, after creating the site, the owner knows about the basics of optimization and promotion, but the process itself should be organized by a seo specialist.

What are the stages of website promotion?

1. Search and analysis of information – this stage consists of two steps. The first is the analysis of the semantic core. The second is monitoring competitors whose sites are located in the top. The analytics stage is one of the most important, because it is it that sets the further progress of work. If we make an error, optimization and promotion methods may not work at all.
2. Compiling a semantic core – in simple words – is a selection of relevant key phrases to search for your site in a specific niche. To select such phrases seoshniki use special tools, such as Google Ads (keyword scheduler) or Yandex Wordstat. Such services allow you to pick up keys and group them. Next, optimizers edit them manually. The number of keywords varies depending on the structure of the site.
3. Setting up the site structure is a stage at which a specialist competently distributes the collected keys on the pages of the site. An important indicator is the compliance of the site page with the search query. This is due to what kind of conversion the customer will receive at the output.
4. The internal reference bundle stage is a process in which it is necessary to link all the elements of the created structure. This one stage of website promotion directly affects search engine ranking.
5. Internal optimization is the penultimate stage of optimization, at which the site already looks attractive and understandable for the visitor. However, now we need to work on how the bot sees it.
6. External optimization is the final stage of website promotion in search engines. It implies obtaining links to the resource from other sources.

In this article, we have analyzed what stages of website promotion are used by seo-specialists. Nevertheless, it should be remembered that the methods of promotion will change depending on the subject of your site.