- 06.05.2024
Sergey Kozlov
There is always something changing in the world of SEO. However, some changes have a greater impact on webmasters and website owners than others. The introduction of Google Core Web Vitals indicators as ranking factors is exactly such a change. But what are they and how do they affect your website?
What is Core Web Vitals?
Core Web Vitals is a set of indicators developed by Google to measure the quality of user experience on web pages. They include:
- Largest Contentful Paint (LCP): measures the loading time of the main content on the page.
- First Input Delay (FID): measures the time from the user's first interaction with the page to the browser's reaction to this interaction.
- Cumulative Layout Shift (CLS): measures the stability of the visual content of the page.
Why are Core Web Vitals important?
Google has always argued that user experience is key when ranking sites. With the introduction of Core Web Vitals, this aspect has become even more obvious. Sites that provide an excellent user experience will have an advantage in search results.
How to optimize your website taking into account Core Web Vitals
- LCP optimization: Make sure your site loads quickly. This can be achieved by optimizing images, using caching and reducing the number of resources on the page.
- FID Improvement: Reduce the amount of JavaScript on your site or postpone its execution.
- CLS Minimization: Use fixed sizes for images and ad units to avoid sudden content shifts.
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However, some changes have a deeper impact on the web community, and Google's Core Web Vitals is a vivid example of such key innovations.
Understanding and optimizing these indicators will not only improve the technical characteristics of your site. This directly affects how real users perceive your site, and therefore their willingness to interact with your content, product or service. Ultimately, improving the user experience leads to an increase in conversion and customer loyalty.
It is also worth remembering that search engines, including Google, are constantly changing their algorithms. This is done in order to provide users with the most relevant and useful information. Therefore, it is important not only to follow current trends, but also to anticipate possible future changes so that your site always remains at the forefront of the ranking.
In conclusion, Core Web Vitals is not just another technical task for webmasters. This is a step towards creating a better, more accessible and useful Internet for all users. And the sooner you start optimizing your site taking into account these indicators, the faster you will see positive results in search results and feedback from your users.