Google rethinking search 2024

  • 30.11.2024
  • Sergey Kozlov Sergey Kozlov

Lately, I’ve noticed significant changes in how Google is enhancing our online search experience. In November, the company announced a series of updates that I believe could significantly alter our approach to information search on the internet.

The first of these innovations is a ranking improvement that Google has termed “surfacing hidden gems.” This feature is aimed at more effectively displaying results from social networks, blogs, and forums. It could be particularly useful for those of us seeking unique and lesser-known sources of information, not just widely disseminated publications.

Another major update is a more personalized search experience. Google has added several new features, such as a “Follow” button, personalized search results, and updates from different perspectives. This is aimed at making search results more relevant to each user’s specific interests and preferences.

Finally, Google has begun testing a “Notes” feature in search results, an experimentfrom the Google Labs. This feature allows users to save notes directly in the search results, which can be incredibly handy for those conducting research or simply wanting to note something important for later reference.

These changes underscore Google’s commitment to creating a deeper, more personalized, and interactive search experience. As a user, I believe these innovations could greatly simplify the process of searching and processing information, making it more intuitive and efficient.