
In early September 2024, one of the key events in SEO deployment Google Core Update for August was completed. This update, which started on August 15, lasted for several weeks and was aimed at improving the quality of search results. The focus is on the promotion of content that brings real benefits to users, which can negatively affect sites that are excessively optimized for search engines.
Google paid special attention to supporting small and independent publishers whose content can compete with large resources. Those sites that have made improvements based on previous recommendations may see positive changes.
In addition, Google has introduced updates regarding title meta tags, which increases the importance of their correct configuration for better display in search results and social platforms. The company is also testing new interface features, such as blue icons to confirm the authenticity of the business and the carousel of short videos in the desktop version of the search, which can change approaches to SEO.
The main recommendation for website owners is to focus on creating useful content for people and following best practices. Improving positions in search results can be a long-term process, but constant work on the site will give results in the future.