Features of online store promotion

Commercial activities in the online format are a difficult area that requires compliance with its rules to attract customers. An online store is able to bring monthly income and visitors only if it is in the TOP by request in the search engine. Every day, the number of sales on the Internet is also growing to attract a solvent audience - store creators resort to promoting their product on their own or with the help of specialists.

Typical mistakes in online store promotion

Every novice seller makes mistakes when creating a website. In many cases, it is a lack of promotion in general or ridiculous mistakes that will interfere with promotion:

• Many pages with unnecessary information - the store's task is to sell, not to force customers to read (information should be informative and useful).
• Complex site navigation - if the store sells a variety of goods, navigation should be convenient for visitors, products should not be repeated.
• Insufficient security - novice sellers often forget about store security, which causes malfunctions and connection failures.

Most of the gross mistakes can be avoided at the stage of creating a store, if you seek help from an SEO specialist. At the first stages, it is important to choose a suitable "engine" of the site that will withstand the load and be convenient. An SEO specialist will help you choose a strategy for promotion, design a semantic core and fill the catalog with useful information.

Strategy development

The strategy of promoting an online store will help not only to facilitate the work and attract visitors. But it also helps to develop the promotion of the online store in the TOP 10, which guarantees the influx of customers and their interest. Strategy development includes several important stages:

• Competitor analysis - identification of features and pain points to eliminate them in your own product.
• Development of the store concept.
• Definition of a market niche.
• Compilation of the semantic core.
• Creation and purchase of advertising (ads, landing pages, banners, social networks)

Strategy development can take from a month to six months. Depending on demand, website fame, competitors' capabilities, the development period may decrease or increase. During this time, a competent specialist fully studies the market, looks at how the site behaves, what mistakes could have been made and tries several versions of the strategy. A properly developed strategy helps the site to get to the TOP in a few weeks.

How to promote an online store

Competent promotion of the store guarantees its success and high profits. Not only strategy is important in promotion, but also every little thing of the site. An unsuccessful structure or incomprehensible goods can repel customers and attract negative consequences.

Main functions

Promotion of an online store in organic issuance must meet the requests of the search engine and visitors. The site should not contain errors, both in the internal system and in the external one. To promote the site you need:

• Create unique product cards.
• Create meta tags, title, discription.
• Use micro markup.
• Clear pages of duplicates.
• Think about coupons and discounts.
• Add important information about contacts, return, delivery, payment, pickup, etc.
• Add unique content.

The advertising budget will also play a major role in promotion. If advertising interests buyers, they come, if not, they pass by.

Site structure

At the initial stage of creating a website, you should not make a complex structure. Buyers are attracted by a simple, intuitive structure that is easy to navigate. A simple structure will also be useful for administrators when adding a new product, pages and content. During the development, the following are thought out:

• The names of the sections - they are clear, short and appropriate.
• Distribution of goods by type, brands.
• Filters for additional search.
• Possibility to go back.
• Menu with information about the store.

The structure of the site should facilitate the task of searching for goods and viewing them. For additional promotion, the phrases "keys" are used, they can be added to the product description or in the section about the company. The UTP of the store is marked in the most prominent place. It is the unique offer and features that show customers why they should stay here instead of buying the same product in another store.

The speed of promotion of the online store will depend on many factors, ranging from the quality of the site itself to competent communication with customers. When promoting the site, in no case should you interrupt the work of the store or forget about the promotion. Promotion is a long and costly process that pays off with the right approach.