What is website analytics for?

Today, there are a huge number of sites on the Internet that cover various topics and provide a variety of services. Every site owner, whether an individual or a company, wants to attract more visitors and learn more about them. One of the ways to obtain such information is to use site analytics systems.

Analytics for the site.

Site analytics is the collection and analysis of data about visitors and their actions on the site. It allows site owners to obtain valuable information about how visitors use the site, which pages are most popular, which products and services are most popular, etc. This information can be used to improve the site and increase its effectiveness.

Site analytics systems can be free or paid, and each of them has its own features and advantages. Let’s consider the most popular site analytics systems.

1. Google Analytics – is the most popular site analytics system that provides detailed information about visitors and their actions on the site. This system is free and has many features, such as tracking traffic sources, visitor behavior on the site, conversions and much more.
2. Yandex.Metrica – a site analytics system developed by Yandex. It provides detailed information about visitors, their behavior on the site, traffic sources and conversions. It is also free and has many features.
3. Adobe Analytics – is a site analytics system that provides detailed information about visitors, their behavior on the site, traffic sources, conversions, etc. This system is paid and is aimed at large companies.
4. Piwik – is a free open source site analytics system. It allows you to collect data about visitors, behavior on the site, traffic sources, etc.
5. Clicky– is a site analytics system that allows you to track data about visitors, their behavior on the site, traffic sources and much more. It provides real-time analytics, which allows you to quickly respond to changes.
6. Matomo– is an open source site analytics system that provides detailed information about visitors, their behavior on the site, etc. It can be used both on the server and on the client side.
7. Mixpanel – is a site analytics system that allows you to track data about visitors and their behavior on the site, as well as perform A/B testing and much more. This system is paid and aimed at large companies.
8. Heap Analytics – is a site analytics system that allows you to collect data about visitors and their behavior on the site, as well as perform A/B testing and much more. This system is also paid and aimed at large companies.
9. Woopra – is a site analytics system that provides detailed information about visitors, their behavior on the site, traffic sources and much more. It can also be used to manage interaction with visitors.
10. Kissmetrics – is a site analytics system that allows you to track data about visitors and their behavior on the site, as well as perform A/B testing and much more. It is paid and aimed at small and medium-sized companies.

Recommendations for users who want to use site analytics systems:

1. Choose a site analytics system that suits your needs and budget.
2. Make sure that you have correctly configured the site analytics system and collect all the necessary data.
3. Analyze the data and use it to improve your site and increase its efficiency.
4. Monitor and respond to changes in the behavior of visitors on the site.
5. Do not forget to protect the privacy of visitors and comply with all the requirements of the GDPR and other protection laws