What is SEO?

SEO: instructions for use

Search engine optimization or SEO is a multifaceted process aimed at the development and promotion of a web resource. The main purpose of this kind of work is to bring the site to the first positions of search results, which will further increase the attendance of the resource and, as a result, the level of financial income.

The position of the site in the search results directly affects attendance. So, if the site is in the first lines, the number of clicks will be higher than that of the site, which is located on the 10th and subsequent positions.

The tools used in the promotion are formed on the basis of the requirements put forward by search engines. Ranking mechanisms* are constantly updated, and despite the fact that they are all secret, optimizersknow which of them are of great importance. Having adjusted to the changes in time, you can significantly improve the position of the site on key requests in the issuance.

The client is also important in the promotion process. It is very important to study the behavioral characteristics of users in detail at the initial stage, pay attention to the interface and increase the loading speed of the site.

Features of SEO functioning

Website optimization is a complex type of work. It includes work on the study of the technical side, content, usability, correct display of pages on all types of devices and the involvement of natural links.

SEO promotionhas 2 subspecies: internal optimization and external.

Features of internal optimization

The purpose of internal optimization is to improve the quality of the site, increasing the factors affecting its position in the issuance.

The whole range of such work can be divided into several points:

• formation of a semantic core (the process of selecting the most relevant key queries, for which promotion is carried out in the future);
• work with the internal structure of the resource (CCC, site map, Robots.txt);
• identification and elimination of technical errors (duplicate pages, broken links, slow page loading);
• improving the usability of the site (usability);
• increasing the relevance of the pages** (compliance with the requests entered by the user);
• selection of images;
• internal linking.

Internal optimization works are the most time-consuming and should be carried out constantly, because the success of the site and the entire company largely depends on them.

Features of external optimization work

The purpose of external optimization is to increase the volume of reference mass received from other resources. The main difficulty of this stage of work is to find a donor site. It is very important that links to the promoted project come from unspammed sites.

This type of work consists in forming a list of “donors”, as well as compiling the text of the link and near-reference environment and its subsequent placement.

In addition, external optimization also includes preliminary analysis of competing sites. Such a measure makes it possible to identify to an SEO specialistthose shortcomings that prevent the site from reaching the first positions in the issuance, and to form a plan to eliminate them.

Instead of a conclusion.

Today, there are many methods to increase customer turnover (PPC, promotion in social networks, etc.). Each technology is good in its own way and helps to attract a certain number of customers. However, resource optimization is rightfully considered a fundamental method. This type of work is more reliable and has a greater perspective in comparison with all other methods.

The technology has been around for a long time, and despite numerous rumors that it has outlived itself, it continues to work, helping entrepreneurs to develop their business on the Internet.

The basics of SEO are constantly changing, adapting to regular modifications of algorithms and filters. This technique for improving the site is not difficult and can be studied by anyone. However, if you do not have time to dig into the information and look for the theory that will be most appropriate from a practical point of view, seek help from SEO specialist.

The optimizer will help you identify all the inaccuracies in the work of the resource as quickly as possible and will do everything to make your portal the first positions of search results.

Additional information:

*Internet search ranking is the process of determining the relevance** (compliance) of web pages in relation to a specific search query. Search engines use complex algorithms to analyze and sort pages to provide the most suitable results.

**Relevance in the context of Internet search refers to the extent to which the content of a web page corresponds to the user’s search query. This is a key factor that search engines use when ranking search results.