March update of the Google kernel 2025
On March 3, 2025, Google officially launched a large-scale search algorithm update - March 2025 Core Update.
Setting up analytics systems
Understanding user behavior is not an abstract wish, but a specific necessity for companies striving to grow. Setting up analytical systems is not just installing the Google Analytics counter.
Car service promotion - methods of attracting customers
The automotive market is actively developing, and with it the competition among car services is growing. In order for the service station to bring a stable flow of customers, it is necessary to competently build a strategy for the promotion of the car service.
Why don't Core Web Vitals appear in Google Search Console and how to speed up their display?
Factors affecting the appearance of Core Web Vitals metrics in Search Console. The Google Search Console report on Core Web Vitals is generated only on the basis of field data of real users (Chrome User Experience Report, CrUX).
Technical optimization
Technical optimization of a website is about creating conditions for stable growth and successful website promotion. It includes eliminating issues that affect loading speed, navigation convenience, adaptability, and correct page display in search engines.
Security Monitoring
Website security is not just a technical aspect but a strategic necessity that determines business stability.
Technical audit of the site: a view from the inside
Technical audit is like diagnostics of a complex mechanism. You can't judge the condition of the car only by the shine of its body, can you?
How SEO standards have changed
The world of SEO has long moved beyond traditional optimization methods. In the past, simply filling a page with keywords was enough, but today, search engines look for more than just text. This includes site structure...
Emotional marketing in social networks
Emotions play a key role in marketing, especially in social networks, where users face a huge amount of information on a daily basis.
Social Media as a Tool for Shaping Public Opinion in Marketing
Millions of users interact with content every day, share experiences, and express their opinions about products and services, creating both positive and negative effects for companies.
Geographic Targeting
Geographic targeting (or geotargeting) is an advertising technique in which ads are directed at users in a specific geographic region