Emotional marketing in social networks

Emotional marketing in social networks

Emotions play a key role in marketing, especially in social networks, where users face a huge amount of information on a daily basis.

Social Media as a Tool for Shaping Public Opinion in Marketing

Social Media as a Tool for Shaping Public Opinion in Marketing

Millions of users interact with content every day, share experiences, and express their opinions about products and services, creating both positive and negative effects for companies.

Geographic Targeting

Geographic Targeting

Geographic targeting (or geotargeting) is an advertising technique in which ads are directed at users in a specific geographic region

Public Opinion

Public Opinion

Public opinion is a powerful and multifaceted factor that significantly affects our perception of the world, our decisions, and our behavior.

Google Core Update August 2024

Google Core Update August 2024

In early September 2024, one of the major events in SEO — the Google Core Update for August — was completed.

Google rethinking search 2024

Google rethinking search 2024

Lately, I’ve noticed significant changes in how Google is enhancing our online search experience.