Video requirements for Google Ads (YouTube)
A short checklist of video parameters and requirements: formats, duration, structure, audio and deliverables so creatives can be prepared for YouTube Ads right away.
What to prepare
One 15-second video in three formats: 16:9, 4:5, 9:16. Logo in the first 2 seconds, clear text, high contrast colors, voice-over (captions optional), volume around -14 LUFS.
H.264 • 8–12 Mbps • 25/30 fps • .mp4/.mov • AAC 320 kbps
Q&A
List 1-8 in question/answer format
1. What video formats are needed?
16:9 (1920×1080), 4:5 (1080×1350), 9:16 (1080×1920); .mp4/.mov, H.264, 8–12 Mbps, 25/30 fps.
2. How long should the videos be?
6s bumper, 15s in-stream, 20-30s main video, up to 60s for Performance Max.
3. What about video and graphics?
Text ≥60 px, logo in the first 2 seconds, high contrast colors, minimal fine details and dynamic transitions.
4. What should the video structure be?
Opening: attention + logo + value. Middle: 2-3 benefits and demonstration. Ending: CTA + logo + website/QR.
5. What audio is required?
AAC 320 kbps, ~ -14 LUFS, clean voice-over/text and royalty-free music.
6. What Google Ads rules matter?
No aggressive “click now” phrasing, no imitation of the YouTube UI, no screen-blocking elements, and text up to 20-25% of the frame.
7. What should be delivered with the video?
3-5 previews at 1280x720, short/long descriptions and short text for final screen/CTA.
8. What are the final deliverables?
Videos at 6s/15s/20-30s/60s in 16:9, 4:5 and 9:16; previews, graphics and project files if needed.