Google Ads
Google Ads FAQ + launch checklist
Budget, structure, tracking, negative keywords, and CPA optimization—what matters most for predictable lead flow.
Pre-launch checklist
- Landing page: speed, mobile UX, clear offer, CTA.
- GA4/GTM: events, conversions, call/form tracking.
- Keywords: intent-based structure + negatives.
- Ads: 2–3 variants + extensions.
Sources
Who it’s for / when it’s not a fit
Who it’s for
- You need leads fast and want to test demand.
- You have a clear offer and can improve the landing page.
- You want transparent CPL/CPA optimization (not “clicks for clicks”).
- You plan to scale after the first validated KPI.
When it’s not a fit
- No landing page (or it doesn’t convert) — fix basics first: UX + offer.
- No test budget — optimization needs data.
- No conversion tracking — set up GA4/GTM first.
Next steps
- Review the landing page: speed, mobile UX, CTA.
- Set up GA4/GTM and conversions (forms/calls).
- Build intent-based campaign structure + negatives.
- Run a 7–14 day test and optimize CPL.
We can start with a quick account/landing audit and a 1-week launch plan. Then iterate and scale.
Contact now
Choose a channel for a fast kickoff. We reply during business hours and keep the full communication history.
Prepare Google Analytics and Ads data for the last 3 months—this helps us find a relevant strategy faster.
- Phone: +38 063 737 68 68
- Office: Kharkiv, Heroiv Kharkova Ave, 199D
- Kyiv: 10 Kozhemyatska St.
- Krakow: Koszykarska, 22A